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STRATEGIC MANAGEMENT IN AVIATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM323 STRATEGIC MANAGEMENT IN AVIATION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective.
Contents of the Course Unit: Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Identify the basic concepts related to Strategic Management in aviation.
Explain the stages of Strategic Management in aviation.
Classify strategy alternatives in aviation.
Do a SWOT analysis related to aviation.
Compare the competition factors with strategies in aviation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 READING Basic concepts of Strategic Management in aviation Lecture, Question and Answer, Discussion
2 READING definition of Strategic Management, Strategic Management Process in Aviation Lecture, Question and Answer, Discussion
3 READING Phases of Strategic Management Process Lecture, Question and Answer, Discussion
4 READING SWOT Analysis in Aviation I Lecture, Question and Answer, Discussion
5 READING SWOT Analysis in Aviation II Lecture, Question and Answer, Discussion
6 READING System Approach in Aviation Lecture, Question and Answer, Discussion
7 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
10 READING Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies Lecture, Question and Answer, Discussion
11 READING Strategic Positioning in Aviation Lecture, Question and Answer, Discussion
12 READING Global Strategies in Aviation Lecture, Question and Answer, Discussion
13 READING Aviation Competitiveness Factors and Strategies Lecture, Question and Answer, Discussion
14 READING Aviation Competitiveness and Differentiation Lecture, Question and Answer, Discussion
15 READING General Evaluation in Strategic Management in Aviation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Doganis, R. (2006), The Airline Business, Second Edition, Routledge
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86.
YAHŞİ, F. (2018). YÖNETİM VE STRATEJİ: 101 Teori ve Yaklaşım KİTABINA DAİR. Journal of Süleyman Demirel University Institute of Social Sciences Year, 2(31), 483-488.
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis.
Samunderu, E. (2019). Air transport management: Strategic management in the airline industry. Kogan Page Publishers.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
2
Evaluate the economic environment and overall sustainability of firms. (Bloom 4)

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
2
Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret the charts and tables related to the field. (Bloom 2)

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
2
Analyze economic and financial reports. ((bloom 4)
3
Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
4
Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
2
Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
3
Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
4
Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 2 15 30
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 2 13 26
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 33 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0