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MEDIA PLANNING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS441 MEDIA PLANNING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to inform the students about the media planning stages as well as preparation of budget and recognition of the problems encountered.
Contents of the Course Unit: Contents of the course include concept and stages of media planning, marketing and advertisement relation and budget and procurement process.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Identify at least three of basic concepts of media planning.
Calculate required budget for media planning given as a model.
Solve a problem experienced in a media planning given as an example.
Select suitable media planning strategies in current examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture
2 Internet and Literature Review Media planning concept and its development Lecture
3 Internet and Literature Review Media tools and their functions Lecture
4 Internet and Literature Review Determining the target group Lecture
5 Internet and Literature Review Media planning stages Lecture
6 Internet and Literature Review Marketing, advertisement and media Lecture
7 Internet and Literature Review Marketing, advertisement and media Lecture
8 - MID-TERM EXAM -
9 Internet and Literature Review Advantages and disadvantages in advertisements Lecture & Question and Answer
10 Internet and Literature Review Budgeting in Media planning Lecture & Question and Answer
11 Internet and Literature Review Budgeting in Media planning Lecture & Question and Answer
12 Internet and Literature Review Purchasing Process in Media planning Lecture & Question and Answer
13 Internet and Literature Review Measurement and counting Lecture & Question and Answer
14 Internet and Literature Review Problems confronted in Media planning Lecture & Question and Answer
15 Internet and Literature Review Current examples from Media planning Lecture & Question and Answer & Research
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications
Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications.
Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
0
2
Evaluate the economic environment and overall sustainability of firms. (Bloom 4)
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
3
2
Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret the charts and tables related to the field. (Bloom 2)
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
0
2
Analyze economic and financial reports. ((bloom 4)
0
3
Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
0
4
Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
0
2
Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
0
3
Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
0
4
Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0