INTRODUCTION TO ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP112	INTRODUCTION TO ADVERTISING	4	4	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DUYGU ÇELİK
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	With this course; By introducing the concept, theories and principles of advertising to students, it aims to create the necessary infrastructure for a successful advertising application.
Contents of the Course Unit:	The content of the course covers the definition of advertising, its historical development, functions, purposes, types and environments, advertising models, advertising agencies, advertising-related organizations and control mechanisms, ethics in advertising, advertising campaign process, target audience and creativity.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have the basic theoretical and theoretical knowledge about advertising.
Understands how advertising communication works.
Observes advertisement persuasion methods.
Understands advertising campaigns and processes, designs them according to their purpose.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Brainstorming	Definition of Marketing, Marketing Communication and Advertising	Lecture, Question and Answer
2	Literature Review, Brainstorming	Historical Development of Advertising, Functions and Purposes of Advertising	Lecture, Question and Answer
3	Literature Review, Brainstorming	Advertising Models	Lecture, Question and Answer
4	Literature Review, Brainstorming	Advertising Types and Advertising Environments I	Lecture, Question and Answer
5	Literature Review, Brainstorming	Advertising Types and Advertising Environments II	Lecture, Question and Answer
6	Literature Review, Brainstorming	Advertising Agencies + Application Study I	Lecture, Question and Answer, Application Study
7	Literature Review, Brainstorming	Ethics in Advertising + Application Study II	Lecture, Question and Answer, Application Study
8	-	MID-TERM EXAM	-
9	Literature Review, Brainstorming	Research Phase I in Advertising Campaign (Institution/Product/Service Analysis, Competitor and Market Analysis) + Application Study III	Lecture, Question and Answer, Application Study
10	Literature Review, Brainstorming	Research Phase II in Advertising Campaign (Target Audience Analysis) + Application Study IV	Lecture, Question and Answer, Application Study
11	Literature Review, Brainstorming	Planning Phase I in Advertising Campaign (Determining Objectives, Creative Strategy and Creative Idea) + Application Study V	Lecture, Question and Answer, Application Study
12	Literature Review, Brainstorming	Planning Phase II in Advertising Campaign (Advertising Writing) + Application Study VI	Lecture, Question and Answer, Application Study
13	Literature review, brainstorming	Planning Phase III in Advertising Campaign (Media and Budget Planning) + Application Study VII	Lecture, Question and Answer, Application Study
14	Literature review, brainstorming	Application and Measurement-Evaluation Stages in Advertising Campaign + Application Study VIII	Lecture, Question and Answer, Application Study
15	Literature review, brainstorming	An Overview	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Peltekoğlu, Balta, F.(2019). Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları.
İzgören, A. Ş. (2015) Eşikaltı Büyücüleri, İstanbul: Elma Yayınevi
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Banking and Insurance Intermediaries and Capital Markets practice in the field of legislation (the Banking Law, Insurance Law) has the basic information.
2	International financing strategy in the field of Banking and Insurance application knowledge is the explanation.
3	Banking and Insurance products and financial institutions have the ability to recognize.
4	Banking and Insurance in the field of management and organization gains the ability to practice on.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains practical skills in management in the field of Finance, Banking and Insurance.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Located in the area of Banking and Insurance operations (finance, insurance, accounting, financial statements, tax) has the ability to play in the intended manner.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Banking and Insurance has the ability to interpret information in the field.
2	Related to the field of Banking and Insurance has the ability to analyze and evaluate information.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Banking and Insurance in applications related to the field to work in study groups and individual has the ability to take responsibility.
2	Banking and Insurance related matters fulfills the duties and powers given to him.
3	Bringing innovation in the field of Banking and Insurance information, ideas, practices or technologies in the implementation of the risks and take responsibility.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Banking and Insurance on effective oral and written communication uses.
2	Techniques are needed for applications in the field of Banking and Insurance, tools and informatics technologies by setting has the ability to use effectively.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	A foreign language (English) at least at the level of European Language Portfolio A2 to follow in the field using information and communicate with colleagues.
2	European Computer Driving Licence Foundation with computer software information and communication technologies have the ability to use and to the extent required by the field of information and communication technologies

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Log in finding practical solutions towards problems in commercial activities and decision-making skills to win.
2	Finance and Insurance sector to take responsibility and legal procedures after providing the entrepreneur to open and run their own workplace grows qualified manpower.
3	In applications for banking and insurance customer satisfaction principle solution to the problems faced by the ability to produce wins.
4	The universality of social rights in the field of Banking and Insurance, quality and cultural values, environmental protection issues are conscious enough.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	5	10	50
Project Work	5	10	50
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	5	5	25
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	183