KURUMSAL SOSYAL SORUMLULUK PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IKP256	KURUMSAL SOSYAL SORUMLULUK	4	2	2	6

GENERAL INFORMATION
Language of Instruction :	Türkçe
Level of the Course Unit :	ÖNLİSANS, TYY: + 5.Düzey, EQF-LLL: 5.Düzey, QF-EHEA: Kısa Düzey
Type of the Course :	Zorunlu
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Dr.Öğr.Üyesi HÜLYA ATEŞOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Öğrencilerin başarılı ve etkili sosyal sorumluluk projesi yapabilmelerini sağlamaya yönelik gerekli teorik bilgiyi ve uygulama becerisini kazandırmak.
Contents of the Course Unit:	Halkla İlişkiler alanında başarılı bir sosyal sorumluluk projesi gerçekleştirilirken önem taşıyan unsurlar ele alınacaktır. Sosyal Sorumluluk proje planının hazırlanması, paydaşların analizi, proje aktarımında medyayı etkin kullanabilme gibi konular incelenecektir.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Halkla ilişkiler çalışmalarında sosyal sorumluluk, kurumsal sosyal sorumluluk kavramlarını tanımlar ve sosyal sorumluluğun önemini öğrenir. Define (Bloom’s 1)
Kurumsal sosyal sorumluluk projelerinin etkilerini inceler ve tartışır Discuss (Bloom’s 2)
Halkla ilişkiler mesleğinde etik kavramının değerini kavrar ve açıklar Explain (Bloom’s 2)
Kurumsal sosyal sorumluluk projelerinin etik ilkeler doğrultusunda nasıl yürütülmesi gerektiğine ilişkin bilgi edinir. Inform (Bloom’s 2)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Sosyal sorumluluk dersi ile ilgili kavramlar	-
2	-	Etik ve gönüllülük ile ilgili kavramlar	-
3	-	Uzun ürün ömrü, akıllı uygulamalar, bakım ve mevcut sisteme uyumluluk	-
4	-	Sürdürülebilirlik Kavramı	-
5	-	Stratejik düşünme ve döngüsel ekonomi ile ilgili örnekler	-
6	-	Döngüsel ekonomi çevrimi; Döngüsel ekonominin kolaylaştırıcı faktörleri ve Uygulamalar	-
7	-	Döngüsel ekonomi ile karlılık ve büyüme	-
8	-	ARA SINAV	-
9	-	Kurumsal sosyal sorumluluk anlayışı ile ilgili örnekler	-
10	-	Döngüsel ekonominin önemli bir etkinleştiricisi olarak dijitalleşme	-
11	-	Simit Ekonomisi ve İş Modeli	-
12	-	Simit Ekonomisi ve İş Modeli	-
13	-	Simit Ekonomisi ve İş Modeli	-
14	-	Diğer yaklaşımlar, modüler, adaptif ve akıllı tasarım çözümleri	-
15	-	Döngüsel ekonomi temelinde yalın girişim modelleri ve iş modeli şablonu oluşturma süreçleri ile sanal fabrika	-
16	-	FİNAL	-
17	-	FİNAL	-

SOURCE MATERIALS & RECOMMENDED READING
Kotler, P. (2006),Corporate Social Responsibility, Mediacat Publisher
Vogel, D. (2007). The market for virtue: The potential and limits of corporate social responsibility. Brookings Institution Press.
Kotler, P., & Lee, N. (2008). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley & Sons.
Crane, A., & Matten, D. (2020). COVID‐19 and the future of CSR research. Journal of Management Studies.
Blowfield, M., & Murray, A. (2014). Corporate responsibility. Oxford University Press, USA.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of Human Resources and Communication Sciences associate with the theoretical foundation.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Issues related to their disciplines such as statistics and psychology have theoretical and practical knowledge in human resources solutions uses.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Institutional analyzes, and these requirements in accordance with the requirements of applications under realistic models of communication design.				3
2	Human Resources application of modern techniques and tools that are required for selecting and knows how to use effectively.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Human Resources analyze, evaluate and develop applications for their development.				3
2	Human Resources issues involved in the field selects the appropriate research methods and techniques, apply.				3
3	A specific conceptual model is implemented using modern methods of human resources.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.				3
2	May carry out work effectively as an individual.				3
3	Ability to work effectively within a team and take responsibility shows.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.				3
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.				3
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Human Resource Management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.				3
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Ders	14	2	28
Derse Ön Hazırlık ve Ders Sonrası Pekiştirme	14	2	28
Arazi Çalışması	0	0	0
Grup Çalışması / Ödevi	0	0	0
Laboratuvar	0	0	0
Okuma	0	0	0
Ödev	0	0	0
Proje Hazırlama	0	0	0
Seminer	0	0	0
Staj	0	0	0
Teknik Gezi	0	0	0
Web Tab. Öğrenme	0	0	0
Uygulama	0	0	0
Yerinde Uygulama	0	0	0
Mesleki Faaliyet	0	0	0
Sosyal Faaliyet	0	0	0
Tez Hazırlama	0	0	0
Alan Çalışması	0	0	0
Rapor Yazma	0	0	0
Final Sınavı	1	1	1
Final Sınavı Hazırlığı	8	8	64
Ara Sınav	1	1	1
Ara Sınav Hazırlığı	5	5	25
Kısa Sınav	0	0	0
Kısa Sınav Hazırlığı	0	0	0
TOPLAM	43	0	147