INTRODUCTION TO BUSINESS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GIS101	INTRODUCTION TO BUSINESS	3	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer GÖRKEM GÜLAY DOĞAN ATICI
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To ensure that students have mastered the concepts and techniques of general business.
Contents of the Course Unit:	Concept, method, application, techniques related to general business.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Business concept and overall recognition of business types, interpretation and analysis capability is gained.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Doing resource research on the subject	Basic Concepts of Business, Definitions, Relationship with Other Scientific Disciplines	Lecture, question answer, discussion
2	Doing resource research on the subject	Theoretical Background of Business Science and Management: Effects of the Industrial Revolution and Classical Management Approaches	Lecture, question answer, discussion
3	Doing resource research on the subject	Theoretical Background of Business Science and Management: Neo Classical Management Approaches	Lecture, question answer, discussion
4	Doing resource research on the subject	Characteristics, Purposes, Sources, Environment and Functions of the Business	Lecture, question answer, discussion
5	Doing resource research on the subject	Classification of Businesses by Economic Structure, Fields of Activity, Capital Structures, National Origins and Agreements Between They	Lecture, question answer, discussion
6	Doing resource research on the subject	Classification of Businesses According to Their Legal Structures: Private Businesses	Lecture, question answer, discussion
7	Doing resource research on the subject	Classification of Businesses According to Legal Structures: Public Enterprises and Foreign Capital Enterprises, Privatization	Lecture, question answer, discussion
8	-	MID-TERM EXAM	-
9	Doing resource research on the subject	Establishment of the Business	Lecture, question answer, discussion
10	Doing resource research on the subject	Size of the Business (Size Criteria, Optimal Business Size)	Lecture, question answer, discussion
11	Doing resource research on the subject	Size of the Business (Capacity, Capacity Utilization and SMEs), Choosing the Place of Establishment of the Business	Lecture, question answer, discussion
12	Doing resource research on the subject	Management (Definition of Management, Management Functions, Management Levels, Manager Skills Management Functions: Planning	Lecture, question answer, discussion
13	Doing resource research on the subject	Management Functions: Organizing and Directing,	Lecture, question answer, discussion
14	Doing resource research on the subject	Management Functions: Coordination and Supervision, Total quality Management	Lecture, question answer, discussion
15	Doing resource research on the subject	Management Functions: Coordination and Supervision, Total quality Management	Lecture, question answer, discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eren, E. (2003), Yönetim ve Organizasyon (Çağdaş ve Küresel Yaklaşımlar), İstanbul: Beta.
Güney, S. (2020). Temel ve Genel İşletme, İstanbul: Nobel Yayıncılık.
Gümüş, İ. (2017). Genel İşletme, İstanbul: İstanbul Gelişim Üniversitesi Yayınları.
Mucuk, İ. (2014). Modern İşletmecilik, İstanbul: Türkmen Kitabevi.
Koçel, T. (2014). İşletme Yöneticiliği, İstanbul: Beta Yayınları.
Mirze, S. K. (2010). İşletme, İstanbul: Literatür Yayıncılık.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	In theoretical terms about the work in the area of radio-television department at a level ensuring the competency and proficiency levels have relationships with the teaching of creative ideas.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Information communication technology is highly developed individuals graduate from this department nowadays, as people trained and factual knowledge in the sense of media literacy to bring it to a higher level should establish a quality level.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Theoretically able to work in the mass media to educate people and theoretical sense of perspective that can renew itself and create a broad vision ..		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To practice a degree in Radio and Television in the sense of people having various facilities and from school when they are mez Dunn in the light of these applications have the skills to work in the media should be.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to work independently and to do original work to educate individuals who can take responsibility and ensure that you receive in the media.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learning is a process that can be understood at the level of competence and learning to be open to new communication tools that analyze the mass of the people to enable them to work on.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact our era can be described as a social skills, social competence of individuals to make progress in the media as a target to create.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Media people involved in high-level competencies specific to the field to move to a point and noting areas to ensure successful employment of individuals.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	6	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	32	0	127