Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HTP111 | INTRODUCTION TO PUBLIC RELATIONS | 3 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Lecturer SENA NUR BENLİ |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students. |
Contents of the Course Unit: | The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Summarize the historical process of public relations. |
Distinguish the meanings of public relations and related concepts. |
Debate the theories about public relations and give examples from these concepts. |
List the stages of public relations practices. |
Give examples about public relations and sponsorship applications. |
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Related Section of Course Book-Presentation | General Information About the Course, What is Public Relations? | Lecture & Question and Answer & Discussion |
2 | Related Section of Course Book-Presentation | Historical Development of Public Relations I | Lecture & Question and Answer & Discussion |
3 | Related Section of Course Book-Presentation | Historical Development of Public Relations II | Lecture & Question and Answer & Discussion |
4 | Related Section of Course Book-Presentation | Target Audience in Public Relations | Lecture & Question and Answer & Discussion |
5 | Related Section of Course Book-Presentation | Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit | Lecture & Question and Answer & Discussion |
6 | Related Section of Course Book-Presentation | Public Relations Projects | Lecture & Question and Answer & Discussion |
7 | Related Section of Course Book-Presentation | An overview | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Related Section of Course Book-Presentation | Copywriting in Public Relations | Lecture & Question and Answer & Discussion,General Evaluation |
10 | Related Section of Course Book-Presentation | The Place of Public Relations in Marketing Communication | Lecture & Question and Answer & Discussion |
11 | Related Section of Course Book-Presentation | Corporate identity | Lecture & Question and Answer & Discussion |
12 | Related Section of Course Book-Presentation | Internal Communication, Corporate Social Responsibility, Reputation Management | Lecture & Question and Answer & Discussion |
13 | Related Section of Course Book-Presentation | Issue Management, Risk Management, Crisis Management | Lecture & Question and Answer & Discussion |
14 | Related Section of Course Book-Presentation | Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations | Lecture & Question and Answer & Discussion |
15 | Rewiew of Course | Ethics in Public Relations, Public Relations Organizations | Lecture & Question and Answer & Discussion,General Evaluation |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları. |
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications |
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press |
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Required in the field of computer and information knows the term.
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0 | |||||
2 |
The basic vocational English terms on the computer knows.
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0 | |||||
3 |
Knowledge about the concept of information security.
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1 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Concepts in the field of computer learning skills necessary to win.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Know the functions of basic electrical and electronic components.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
The ability to use different operating systems.
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1 | |||||
2 |
Self-installation performs the required software.
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1 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Find simple software and hardware failures and fixes.
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0 | |||||
2 |
Digital information on a regular basis to maintain existing backup function performs.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Independently in their field, learn and apply that learning.
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2 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Human relations and communications know about and apply to be done.
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3 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Self desired operating system builds and manages.
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2 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 2 | 4 | 8 |
Laboratory | 0 | 0 | 0 |
Reading | 2 | 4 | 8 |
Assignment (Homework) | 2 | 2 | 4 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 2 | 4 | 8 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 2 | 2 | 4 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 5 | 5 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 5 | 5 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 42 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |