Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HTP111 | INTRODUCTION TO PUBLIC RELATIONS | 3 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Lecturer LEVENT BAKIR |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students. |
Contents of the Course Unit: | The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Summarize the historical process of public relations. |
Distinguish the meanings of public relations and related concepts. |
Debate the theories about public relations and give examples from these concepts. |
List the stages of public relations practices. |
Give examples about public relations and sponsorship applications. |
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Related Section of Course Book-Presentation | General Information About the Course, What is Public Relations? | Lecture & Question and Answer & Discussion |
2 | Related Section of Course Book-Presentation | Historical Development of Public Relations I | Lecture & Question and Answer & Discussion |
3 | Related Section of Course Book-Presentation | Historical Development of Public Relations II | Lecture & Question and Answer & Discussion |
4 | Related Section of Course Book-Presentation | Target Audience in Public Relations | Lecture & Question and Answer & Discussion |
5 | Related Section of Course Book-Presentation | Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit | Lecture & Question and Answer & Discussion |
6 | Related Section of Course Book-Presentation | Public Relations Projects | Lecture & Question and Answer & Discussion |
7 | Related Section of Course Book-Presentation | An overview | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Related Section of Course Book-Presentation | Copywriting in Public Relations | Lecture & Question and Answer & Discussion,General Evaluation |
10 | Related Section of Course Book-Presentation | The Place of Public Relations in Marketing Communication | Lecture & Question and Answer & Discussion |
11 | Related Section of Course Book-Presentation | Corporate identity | Lecture & Question and Answer & Discussion |
12 | Related Section of Course Book-Presentation | Internal Communication, Corporate Social Responsibility, Reputation Management | Lecture & Question and Answer & Discussion |
13 | Related Section of Course Book-Presentation | Issue Management, Risk Management, Crisis Management | Lecture & Question and Answer & Discussion |
14 | Related Section of Course Book-Presentation | Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations | Lecture & Question and Answer & Discussion |
15 | Rewiew of Course | Ethics in Public Relations, Public Relations Organizations | Lecture & Question and Answer & Discussion,General Evaluation |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları. |
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications |
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press |
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
De you with the basic concepts in the field of Information olmak.genel shipping terms , visit the properties of the types of ships visiting Port Management, Inc. Be able to use the ship to recognize measure Inc.
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0 | |||||
2 |
Maritime Considering the history and heritage of today's maritime and port management to discuss developments in the industry
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1 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To be able to discuss the developments in today s maritime and port industry, to draw conclusions from events and facts and to predict their effects on the field.
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1 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Maritime and Port Management in the field of basic knowledge and concepts to terms with be.general shipping , ship types and features, to recognize and use to measure ship
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To have basic knowledge and concepts in the field of Port Management. To have knowledge to take part in port operations, management, logistics and marketing.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To know the basic knowledge and concepts in the fields of business administration, management, customs, foreign trade and economy. To be able to use these concepts in the fields of Marine and Port Management.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To know the maritime markets and to understand their cyclical relations with each other. To be able to evaluate the effects and results according to the developments.
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0 | |||||
2 |
To be able to follow national and international developments by knowing transportation modes, economy and policies. To be able to predict the effects on maritime and related sectors.
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1 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To have basic knowledge and concepts in the field of Maritime Management. To be able to recognize and use general shipping terms, ship types and characteristics, ship dimensions. In addition, to understand the relations between Ship Management and Agency, Forwarder and other companies, to be able to operate in these areas.
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0 | |||||
2 |
Knowing the ship needs, being able to manage the necessary procurement and purchasing processes according to these needs. To be able to coordinate the transportation of the supplied needs to the ship.
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1 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To have a command of the concepts and issues related to port management and port operations and to have the ability to apply them.
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0 | |||||
2 |
To be able to discuss current developments in the field in the light of maritime history.
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 2 | 4 | 8 |
Laboratory | 0 | 0 | 0 |
Reading | 2 | 4 | 8 |
Assignment (Homework) | 2 | 2 | 4 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 2 | 4 | 8 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 2 | 2 | 4 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 5 | 5 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 5 | 5 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 42 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |