PLANNING AND MANAGEMENT IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT201E	PLANNING AND MANAGEMENT IN PUBLIC RELATIONS	5	3	3	6

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NURTEN ELKİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To provide elements such as concepts of Public Relations and its historical development process, basic principles, steps to be followed in public relations studies, strategic plans, event planning, discussion of sample applications, lectures with student projects is the aim of this course
Contents of the Course Unit:	What is Public Relations, applied areas, event planning, campaign process and strategy planning

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Learns basic information about public relations and its application areas
Comprehend the importance of planning
To know the management processes
Learns how to create public relations plan
Can Evaluate the projects which implemented before

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	What is Public Relations? Historical development process, Gruning's models	-
2	-	Development of public relations and organizational development in Turkey (TÜHİD, İPRA, CERP)	-
3	-	Features of Corporate Communications and Public Relations Agencies	-
4	-	Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Media Relations)	-
5	-	Event planning and management link in Public Relations.	-
6	-	What is the strategy and its importance	-
7	-	What is planning? Position of public relations	-
8	-	MID-TERM EXAM	-
9	-	How is strategic planning done in event management?	-
10	-	Examination of planning steps	-
11	-	Preparing an activity proposal	-
12	-	Examination of sample activity projects	-
13	-	Preparation and application of communication plan	-
14	-	Application of project detail plans	-
15	-	Examination of sample communication plan	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Course notes

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains the basic concepts related to the field and associates them with the developmental theories.			2
2	Explains the global, regional and local differences using the basic concepts of human development based on relevant developmental theories.			2
3	Defines and implements the proffesional limitations, competencies and responsibilities that can be used in the academic works and field practices.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has ability of written and verbal expression in order to collaborate with relevant people and institutions related to the field.			2
2	Describes the basic facts, principles, processes of the other disciplines related to the field and the methods used in practice, analyzes and evaluates at the undergraduate level.			2
3	Finds various solutions to individual and social problems using professional knowledge and skills and being objective.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Formulates the thoughts and practices in the field.			2
2	Contributes with the ideas in works that require teamwork, discusses the ideas to bring up as a matter.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Joins actively to the teamwork.			2
2	Designs and implements an entire study related to the field, analyzes and reports the findings.			2
3	Completes the responsibilities and fulfilling the duties as a team member in a joint work related to the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Works independently in researches and practices related to the field.			2
2	Takes active role and different responsibilities as a team member or a team leader and completes them successfully.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Displays such a performance which shows that internalizing personal development and lifelong learning is an ongoing process.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Awares of the individual, personal, social and professional responsibilities.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organizes the basic and specific topics, facts and theories related to the field, uses this knowledge in professional practice.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	4	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	54	0	154