PLANNING AND MANAGEMENT ON PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT201	PLANNING AND MANAGEMENT ON PUBLIC RELATIONS	5	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. GÜLŞAH KONAKOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To provide elements such as concepts of Public Relations and its historical development process, basic principles, steps to be followed in public relations studies, strategic plans, event planning, discussion of sample applications, lectures with student projects is the aim of this course
Contents of the Course Unit:	Public Relations, applied areas, event planning, campaign process and strategy planning

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain basic information and application areas related to public relations
Learn the importance of planning.
Define management processes
Prepare People's Relations plan
Evaluate the projects implemented

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading related topics	What is Public Relations? Historical development process, Gruning's models	Presentation
2	Reading related topics	Development of public relations and organizational development in Turkey (TÜHİD, İPRA, CERP)	Presentation
3	Reading related topics	Features of Corporate Communications and Public Relations Agencies	Presentation
4	Reading related topics	Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Media Relations)	Presentation
5	Reading related topics	Event planning and management link in Public Relations.	Presentation
6	Reading related topicsr	What is the strategy and its importance	Presentation
7	Reading related topics	What is planning? Position of public relations	Presentation
8	-	MID-TERM EXAM	-
9	Reading related topics	How is strategic planning done in event management?	Presentation
10	Reading related topics	Examination of planning steps	Presentation
11	Reading related topics	Preparing an activity proposal	Presentation
12	Reading related topics	Examination of sample activity projects	Presentation
13	Reading related topics	Preparation and application of communication plan	Presentation
14	Reading related topics	Application of project detail plans	Presentation
15	Reading related topics	Examination of sample communication plan	Presentation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Lecture Notes / Slides

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defines the current theory and practice in the field of physiotherapy and rehabilitation.	0
2	Explain the basic concepts of other medical sciences who related physiotherapy and rehabilitation	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic phenomenon of sub-fields of physiotherapy and rehabilitation about principles, processes and applications, make a basic level of analysis and evaluation	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to physiotherapy and rehabilitation program planning with learned theoretical and practical knowledge.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply for physiotherapy and rehabilitation program according to ethical principles, follow developments, make program changes or end the program if necessary	0
2	Used for the information which gained from advanced studies for the protection of public health	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	independently conduct vocational and academic studies with the knowledge related to the field of physiotherapy and rehabilitation, finds solutions to the problems faced	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopts personal development and lifelong learning.		1
2	Knows how to reach the necessary resources to address the learning needs			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establishes effective communication with other relevant professional groups during physiotherapy and rehabilitation services.	0
2	Gives a contribution to the profession related quality improvement, education and promotion programs		1
3	Take responsibility in joint studies performed by different disciplines as a team member, contribute on the subject		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have sufficient professional experience in clinical practice to use vocational autonomy	0
2	The use of all the equipment and hardware in physiotherapy and rehabilitation clinics, provides environmental layout and task flow for clinic.	0
3	Keeps records of service quality monitoring and for scientific research, prepares reports, participant for project implements	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	4	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	54	0	154