HISTORY AND THEORIES OF COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY108	HISTORY AND THEORIES OF COMMUNICATION	2	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide a critical perspective to the concept of history; to evaluate the changing communication paradigms from the past to the present in the context of epistemological, cultural and technological contexts from the social and cultural point of view; to reveal that the history of communication is not just history in chronological sense; to reveal the relationships between history, history writing, knowledge, power and dominant forms of communication.
Contents of the Course Unit:	The contents of the course include the subjects such as stages of the phenomenon of communication and its technological, cultural, political and economic dimensions; origins of writing; the main differences between oral and written culture; typographic period; the invention of the printing press and modern literacy.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List the historical development process of communication tools.
Explain the relationship between political, economic and cultural history and communication processes through a composition.
Debate the issues of knowledge, power and dominant forms of communication.
Use written and/or verbal expression skills.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the course	Lecture: Presentation and Discussion
2	The related subject in the coursebook	What is history? Critical approach against the history concept, primary communication types and mass media in the early civilizations	Lecture: Presentation and Discussion
3	The related subject in the coursebook	Origins of writing – the main differences and light between oral and written culture	Lecture: Presentation and Discussion
4	The related subject in the coursebook - Presentation	Typographic period – the invention of the printing press and modern literacy	Lecture: Presentation and Discussion
5	The related subject in the coursebook - Presentation	The invention of the electricity and revolution in communication, paradigmatic change in communication	Lecture: Presentation and Discussion
6	The related subject in the coursebook - Presentation	The Enlightenment and Industry Revolution: Rise of modern society. Universalization networks: railway, telegraph and others	Lecture: Presentation and Discussion
7	The related subject in the coursebook - Presentation	The impacts of Industry Revolution, urbanization, mass society discussions, working class movements, imperialist policies in the 19th century on the press and various countries’ press in the 19th century	Lecture: Presentation and Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation	Historical development of radio and cinema, before and analysis on radio after the Second World War and during Cold War	Lecture: Presentation and Discussion
10	The related subject in the coursebook - Presentation	Historical development of radio and cinema, before and analysis on radio after the Second World War and during Cold War	Lecture: Presentation and Discussion
11	The related subject in the coursebook - Presentation	Historical development of television broadcasting and various effects of television on the social life	Lecture: Presentation and Discussion
12	The related subject in the coursebook - Presentation	Historical development of television broadcasting and various effects of television on the social life	Lecture: Presentation and Discussion
13	The related subject in the coursebook - Presentation	Neoliberalism and development of new communication technologies: convergence	Lecture: Presentation and Discussion
14	The related subject in the coursebook - Presentation	Historical development of internet and political, cultural, economic, social effects of internet and network society discussions	Lecture: Presentation and Discussion
15	The related subject in the coursebook - Presentation	Historical development of internet and political, cultural, economic, social effects of internet and network society discussions	Lecture: Presentation and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Crowley, D,Heyer P. (2010). Iletisim Tarihi, Siyasal Publications
Hallet,Carr E. (2004). Tarih Nedir?, Iletisim Publications
Mattelart, A. (2001). Iletisimin Dunyasallasmasi, Iletisim Publications
Oskay,U. (2005). Iletisimin ABC’si, Bilgi Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.		1
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.	0
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.		1
3	Designs a communication plan by taking responsibility in case of problems related to the field.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.		1
2	Analyze and interpret the social and global impacts of issues related with communication.						5
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	179