CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY326	CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS	6	5	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce marketing, public relations and advertising campaigns and to explain public relations campaign stages.
Contents of the Course Unit:	The contents of the course include the subjects such as advertising and public relations campaigns, public relations campaign stages, communication plan and campaign budget preparation, flow and action plan.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain public relations, advertising and marketing campaigns.
List public relations campaign stages.
Examine the projects related to public relations campaigns.
Design a communication plan.
Construct flow and action plan.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The relevant subject in the coursebook	Introduction to syllabus and expectations	Question and Answer
2	The relevant subject in the coursebook	Public Relations, Marketing and Advertisement campaigns	Lecture & Question and Answer & Discussion
3	The relevant subject in the coursebook	Advertisement campaigns in Public Relations	Lecture & Question and Answer & Discussion
4	The relevant subject in the coursebook	Research and Planning Stages	Lecture & Question and Answer & Discussion
5	The relevant subject in the coursebook	Analysis on Planning Stages	Lecture & Question and Answer & Discussion
6	The relevant subject in the coursebook	Practice and Evaluation Stages	Lecture & Question and Answer & Discussion
7	The relevant subject in the coursebook	Analysis on sample projects	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The relevant subject in the coursebook	Preparation of communication plan	Question and Answer, Revision
10	The relevant subject in the coursebook	Preparation of campaign budget	Lecture & Question and Answer & Discussion
11	The relevant subject in the coursebook	Flow and action plan preparation	Lecture & Question and Answer & Discussion
12	Assignment Preparation	Evaluation and measurement of campaigns	Lecture & Question and Answer & Discussion
13	Assignment Preparation	Presentation of Assignments	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Presentation of Assignments	Lecture & Question and Answer & Discussion & Group Work
15	Assignment Preparation	Presentation of Assignments + Revision	Question and Answer, Revision
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ahmet Yatkin, A., Yatkin, U.N. (2010). Halkla Iliskiler ve Iletisim, Ankara: Nobel Publications
Aydede, C. (2003). Halkla Iliskiler Kampanyalari, Istanbul: MediaCat
Xavier, R. (2008). Public Relations Campaigns, Oxford University Press Australia & New Zealand

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.					4
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.						5
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.					4
3	Designs a communication plan by taking responsibility in case of problems related to the field.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.					4
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.				3
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.					4
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	5	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	204