Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY326 | CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS | 6 | 5 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
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Ahmet Yatkin, A., Yatkin, U.N. (2010). Halkla Iliskiler ve Iletisim, Ankara: Nobel Publications |
Aydede, C. (2003). Halkla Iliskiler Kampanyalari, Istanbul: MediaCat |
Xavier, R. (2008). Public Relations Campaigns, Oxford University Press Australia & New Zealand |