YENİ MEDYA VE KÜRESELLEŞME PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YMG405	YENİ MEDYA VE KÜRESELLEŞME	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	​ 754 / 5.000 Çeviri sonuçları Çeviri sonucu The aim of the course is to provide students with the basic content about the functioning of new media, as well as the ability to understand how media and other systems rise from locality to globality and how the global becomes local, as well as the ability to make some inferences about the future of nation states and the world in the global system we live in.
Contents of the Course Unit:	It consists of concepts and theories related to new media, Internet journalism, citizen journalism, freedom of expression in new media and the paradox of the spiral of silence, surveillance society, the concept of globalization and the globalization process, approaches to globalization and the dimensions of globalization, ideology, consumer society, nation state and related issues. .

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the basics of media and globalization.
They compare information about media in Turkey and around the world.
Queries information about national and international laws and institutions related to media.
Evaluates the interaction between the media and the economic and political structure of the state.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	New media and related concepts	Presentation/Oral presentation/Question-answer/Discussion
2	Reading	Internet journalism	Presentation/Oral presentation/Question-answer/Discussion
3	Reading	Citizen journalism	Presentation/Oral presentation/Question-answer/Discussion
4	Reading	New media theories	Presentation/Oral presentation/Question-answer/Discussion
5	Reading	Technological determinism	Presentation/Oral presentation/Question-answer/Discussion
6	Reading	Freedom of expression and the spiral of silence paradox in new media	Presentation/Oral presentation/Question-answer/Discussion
7	Reading	New media and surveillance society	Presentation/Oral presentation/Question-answer/Discussion
8	-	MID-TERM EXAM	-
9	Reading	The concept of globalization and the process of globalization	Presentation/Oral presentation/Question-answer/Discussion
10	Reading	Approaches to globalization and dimensions of globalization	Presentation/Oral presentation/Question-answer/Discussion
11	Reading	Globalization and ideology	Presentation/Oral presentation/Question-answer/Discussion
12	Reading	Globalization and consumer society	Presentation/Oral presentation/Question-answer/Discussion
13	Reading	Nation state	Presentation/Oral presentation/Question-answer/Discussion
14	Reading	Globalization of media	Presentation/Oral presentation/Question-answer/Discussion
15	Reading	General review	Presentation/Oral presentation/Question-answer/Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Geray, H. (2003). İletişim ve Teknoloji ve Uluslararası Birikim Düzeninde Yeni Medya Politikaları. Ankara: Ütopya.
Törenli, N. (2005). Yeni Medya, Yeni İletişim Ortamı. Ankara: Bilim ve Sanat Yayınları
Sarı, O. (2018). Geleneksel Medya ve Yeni Medyanın Reklam Politikaları Açısından Karşılaştırmalı Analizi. Marmara Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, İstanbul
Manovıch, L. (2001). The Language of New Media, The MIT Press, London, England
Yengin, D. (2015). Yeni Medya ve Dokunmatik Toplum. İstanbul: Derin Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.
2	Compare current theories in the field and communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
2	Using field knowledge, identify and solve problems related to field.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
3	Designs a communication plan by taking responsibility in case of problems related to the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.
2	Analyze the developments, changes and innovations in his field and gices an example.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.
2	Analyze and interpret the social and global impacts of issues related with communication.
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	0	0	0
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	0	0	0
Preparation for the Final Exam	0	0	0
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	0	0	0