TRANSMEDIA NARRATIVES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
THY420	TRANSMEDIA NARRATIVES	8	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit	Assist.Prof. FERHAT ZENGİN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide students with the basic knowledge and skills to discuss the transmedia narrative strategies used for different purposes ranging from various advertising applications to social responsibility projects within the framework of the opportunities provided by new media technology.
Contents of the Course Unit:	Contents of the course include topics such as the conceptual dimension of the transmedia narratives, the historical process, the stages of story formation, the intermedia communication, and media and brand interaction of postmodern narratives.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze transmedia narratives by examining postmodern television narratives with different approaches.
Apply intermedia interaction on transmedia narratives.
Evaluate transmedia narrative strategies by relating between new media, convergence and postmodern narratives.
Evaluate the relation between new narrative strategies and consumption culture by approaching transmedia narratives in terms of political economy.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the goal and content of the course	Lecture & Question and Answer
2	Reading	What is transmedia narration? What are basic elements of narration?	Lecture & Question and Answer & Discussion
3	Reading	A historical view on transmedia narration concept	Lecture & Question and Answer & Discussion
4	Reading	Creating story and designing in digital media	Lecture & Question and Answer & Discussion
5	Reading	Media Brands and Transmedia	Lecture & Question and Answer & Discussion
6	Reading – Video Watching	Television Serials and Transmedia	Lecture & Question and Answer & Discussion
7	Reading – Video Watching	Video Games and Transmedia	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	General Revision	Question and Answer & Discussion
10	Reading – Video Watching	Cinema and Transmedia	Lecture & Question and Answer & Discussion
11	Video Watching	Transmedia Practices in Turkey and the World	Lecture & Question and Answer & Discussion
12	Homework Preparation	Developing Homework of Students	Question and Answer & Discussion
13	Homework Preparation	Presentation of Homework	Presentation
14	Homework Preparation	Presentation of Homework	Presentation
15	Reading	General Revision & Discussion on Presentation	Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Karakoc, S. Aydin, D. ve Guler, A. (2014). Transmedya Hikayeciligi, Konya: Cizgi Bookstore.
Elizabeth Evans (2011). Transmedia Television: Audiences, New Media and Daily Life, YY: Routledge.
Kalogeras, S. (2014).Transmedia Storytelling and the New Era of Media Convergence in Higher Education, UK: Palgrave Macmillan.
Thon, J. (2016). Transmedial Narratology and Contemporary Media Culture, USA: University of Nebraska Press.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.	0
2	Describe current information in the field by relating them with communication theories.	0
3	Explain basic concepts regarding communication sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.	0
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.	0
2	Interpret theoretical and applied knowledge gained in the field.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.					4
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.	0
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	7	49
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	7	35
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	180