Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIY433 | AIRLINE CORPORATE RELATIONS MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HANDE ULUSOY |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | To teach corporate relationship management techniques, brand image, external and internal environmental management, corporate identity and image making, fair system organization standardization and to train managers who ensure the acquisition of organizational culture identity. |
Contents of the Course Unit: | Institutional theories, brand management, corporate communication, reputation management and PR behavior management, relationship management. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
To train specialists in the corporate relations management of a corporate company and airline company at a professional level and to teach management techniques. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | - | Concept of institutionalism, environment, history, formalization, standardization, socialization | Presentation, question and answer |
2 | Reading book | Corporate mission, vision, logo and structure, principles | Presentation, question and answer |
3 | Reading book | Institutional mechanisms, corporate identity items, philosophy and design | Presentation, question and answer |
4 | Reading book | Institutional theories and approaches | Presentation, question and answer |
5 | Thesis review | Isomorphism | Presentation, question and answer |
6 | Reading book | Institutionalism, process and life cycle continuity | Presentation, question and answer |
7 | film research | Corporate behavior, corporate communication and corporate image | Presentation, question and answer |
8 | - | MID-TERM EXAM | - |
9 | Reading book | Brand management, fair organizations, promotion management | Presentation, question and answer |
10 | Reading book | Organizational culture and organization airline and other organizations | Presentation, question and answer |
11 | Reading book | Reputation, image and corporate identity management | Presentation, question and answer |
12 | Thesis review | Press and Pr | Presentation, question and answer |
13 | Reading book | Communication and strategy management | Presentation, question and answer |
14 | Reading book | Data management and standardization | Presentation, question and answer |
15 | film research | Corporate management systems | Presentation, question and answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Cornelissen, J. P. (2008). Corporate communication. The International Encyclopedia of Communication. |
Akyürek, R. (2005). Kurumsal İletişim Yönetimi (Vol. 859). Anadolu Universitesi. |
Tüm, Y., & Özgener, Ş. (2018). Havayolu taşımacılığında kurumsal imaj ve etik algıların yeniden satın alma niyeti üzerindeki etkileri: İlişki kalitesinin düzenleyici rolü (Master's thesis, Nevşehir Hacı Bektaş Veli Üniversitesi). |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret basic concepts, fields of study, theories and approaches in media.
|
||||||
2 |
Describe current information in the field by relating them with communication theories.
|
||||||
3 |
Explain basic concepts regarding communication sciences.
|
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.
|
||||||
2 |
Associate knowledge and facts in the field with
Law, Sociology, Advertisement, Cinema and Economy.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.
|
||||||
2 |
Assemble theoretical knowledge gained in the field to the technology in present day.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create creative contents in the field.
|
||||||
2 |
Interpret theoretical and applied knowledge gained in the field.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create TV Programs for several audiences by sharing the knowledge and experiences on it.
|
||||||
2 |
Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.
|
||||||
2 |
Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.
|
||||||
2 |
Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.
|
||||||
3 |
Explain written, verbal and visual studies in the field by following the agenda.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.
|
||||||
2 |
Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 2 | 15 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 2 | 15 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 33 | 0 | 130 |
Total Workload of the Course Unit | 130 | ||
Workload (h) / 25.5 | 5,1 | ||
ECTS Credits allocated for the Course Unit | 5,0 |