INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
THY107	INTRODUCTION TO COMMUNICATION	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. UĞUR BALOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To ensure that they learn the basic concepts used in Communication Sciences.
Contents of the Course Unit:	The basic concepts, models and processes of communication are explained within the scope of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Students learn basic concepts about communication. Students learn to think together about the concepts of communication and media ethics. Students know mass communication theories and different approaches. Students can distinguish different uses of various mass media. Students have the necessary background to understand communication theories and history and to develop a critical perspective.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Oral and written culture	Q&A, Discussion
2	Reading	Communication Process, Codes and Symbols	Q&A, Discussion
3	Reading	Language and meaning creation	Q&A, Discussion
4	Reading	Mass Communication Concept, definition and process	Q&A, Discussion
5	Reading	Selective attention, selective perception, attitudes (social psychology)	Q&A, Discussion
6	Reading	Mass media and society	Q&A, Discussion
7	Reading	Mathematical Communication Models	Q&A, Discussion
8	-	MID-TERM EXAM	-
9	Reading	Mathematical Communication Models	Q&A, Discussion
10	Reading	Technological Approaches to Communication: Innis' Approach, M. McLuhan's Approach	Q&A, Discussion
11	Reading	Agenda Setting and Spiral of Silence Theory	Q&A, Discussion
12	Reading	Audience-Centered Models: Uses and Gratifications Model, Cultivation Theory	Q&A, Discussion
13	Reading	A critical look at the field of communication	Q&A, Discussion
14	Reading	Media and Ethics: communication ethics and professional ethics	Q&A, Discussion
15	Reading	Media and Ethics: communication ethics and professional ethics	Q&A, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

Alemdar,K,Erdoğan,İ,İletişim ve Toplum, Bilgi Yayınları,Ankara, 1990. Erdoğan,İ, İletişimi Anlamak, Erk Yayınları,Ankara,2002. Erdoğan,İ, Öteki Kuram,Erk Yayınları,Ankara,2002. Fiske,J, İletişim Çalışmalarına Giriş, Çeviren;Süleyman İrvan, Ark Yayınları,Ankara, 1994. Işık, M, Kitle İletişim Teorilerine Giriş, Eğitim Yayınları, 2002. İlal,E, İletişim,Yığınsal İletişim Araçları ve Toplum, der Yayınları,İstanbul,1991. Kağıtçıbaşı,Ç,İnsan ve İnsanlar,Cem Ofset, İstanbul,1979. McQuail,D,Windhal,S, Kitle İletişim Modelleri, İmge Yayınları,Ankara, 1997. Rigel,N, İleti Tasarımında Haber, Der Yayınları, İstanbul, 2009. Tankard, J, Severin,W, İletişim Kuramları, Anadolu Üniversitesi Yayınları,Eskişehir, 1994. Usluata,A, İletişim, İletişim Yayınları,İstanbul,1995. Watson,J, Hill,A, A Dictionary of Communication and Mass Media Studies, Arnold;Hodder Headline Group , NY,2000. Williams,R, Anahtar Sözcükler, İletişim Yayınları,İstanbul,2005. Yüksel,A,H, İkna Edici İletişim, Anadolu Üniversitesi Yayınları,Eskişehir, 1994.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.				3
2	Describe current information in the field by relating them with communication theories.					4
3	Explain basic concepts regarding communication sciences.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.			2
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.				3
2	Assemble theoretical knowledge gained in the field to the technology in present day.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.		1
2	Interpret theoretical and applied knowledge gained in the field.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.	0
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.	0
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	1	14
Assignment (Homework)	2	6	12
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	14	14
Short Exam	1	1	1
Preparation for the Short Exam	1	14	14
TOTAL	50	0	155