Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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GIR402 | ENTREPRENEURSHIP | 5 | 4 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HANDE ULUSOY |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | It is aimed to develop entrepreneurial characteristics by equipping students with theoretical and practical information related to entrepreneurship. |
Contents of the Course Unit: | Basic Concepts of Entrepreneurship and Entrepreneurship, Enterprising Become Process, Entrepreneurship and History in the World and Turkey, Entrepreneurship Type and Entrepreneurial Culture, Successful Entrepreneurship Stories, Business İdea Resources, Marketing Survey, New Business İdeas, Venture Capital and Other Raising of Capital Methods, Entrepreneurial Establishment Process, Management Function of Small Business and New Management Approaches, Production Function and Planning of Small Business, Marketing Structure of Small Business, Problems and Marketing Techniques, Human Resources and Public Relations Functions of Small Businesses, Financial Structure of Small Business, Problems and Financing Techniques, Work Plan Preparation |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Defines the concept and types of entrepreneurship as part of entrepreneurship theory. |
Prepares a business plan with the informations learned in the course toward new business ideas. |
Analyses the methods used by entrepreneurs when establishing new initiatives |
Distinguishes the differences between SME management and classical business management |
Examines self- entrepreneurship characteristics by evaluating successful entrepreneurship stories. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Entrepreneurship and Basic Concepts Related to Entrepreneurship | Expression and Discussion |
2 | Reading Book , Browsing The Sources of İnternet | Entrepreneurship and History in the World and Turkey, Entreprenuirel Process | Expression and Discussion |
3 | Reading Book , Browsing The Sources of İnternet | Entrepreneurship Types and Entrepreneurial Culture, | Expression and Discussion |
4 | Applied Preparation, Browsing The Sources of İnternet | Sucessful Entrepreneurship Stories | Expression and Discussion |
5 | Reading Book , Browsing The Sources of İnternet | Business İdea Resources, Marketing Survey | Expression and Discussion |
6 | Reading Book , Browsing The Sources of İnternet | Venture Capital and Other Raising of Capital Methods, | Expression and Discussion |
7 | Reading Book , Browsing The Sources of İnternet | Entrepreneurial Establishment Process | Expression and Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading Book , Browsing The Sources of İnternet | Management Function of Small Business and New Management Approaches | Expression and Discussion |
10 | Reading Book , Browsing The Sources of İnternet | Production Function and Planning of Small Business, | Expression and Discussion |
11 | Reading Book , Browsing The Sources of İnternet | Marketing Structure of Small Business, Problems and Marketing Techniques, | Expression and Discussion |
12 | Reading Book , Browsing The Sources of İnternet | Resources and Public Relations Functions of Small Businesses, | Expression and Discussion |
13 | Reading Book , Browsing The Sources of İnternet | Teknikleri Financial Structure of Small Business, Problems and Financing Techniques, | Expression and Discussion |
14 | Applied Preparation, Browsing The Sources of İnternet | Work Plan Preparation | Application, Presentation |
15 | Applied Preparation, Browsing The Sources of İnternet | Work Plan Preparation | Application, Presentation |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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John, B., Tidd, J. (2018), İnovasyon ve Girişimcilik, Nobel Akademik Yayıncılık, Ankara |
John, B., Tidd, J. (2007), Innovation and Entrepreneurship, Nobel |
Mellor, R. (2008). Entrepreneurship for everyone: A student textbook. Sage, California |
Kiyosaki, R.T. (2018), Zengin Baba, Yoksul Baba, Alfa Yayıncılık, İstanbul |
Kiyosaki, R.T. (2000), Rich Dad Poor Dad, Warner Books Ed., New York |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret basic concepts, fields of study, theories and approaches in media.
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2 |
Describe current information in the field by relating them with communication theories.
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3 |
Explain basic concepts regarding communication sciences.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.
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2 |
Associate knowledge and facts in the field with
Law, Sociology, Advertisement, Cinema and Economy.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.
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2 |
Assemble theoretical knowledge gained in the field to the technology in present day.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create creative contents in the field.
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2 |
Interpret theoretical and applied knowledge gained in the field.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create TV Programs for several audiences by sharing the knowledge and experiences on it.
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2 |
Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.
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2 |
Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.
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2 |
Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.
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3 |
Explain written, verbal and visual studies in the field by following the agenda.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.
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2 |
Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 1 | 13 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 1 | 1 | 1 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 6 | 4 | 24 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 3 | 3 | 9 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 53 | 0 | 133 |
Total Workload of the Course Unit | 133 | ||
Workload (h) / 25.5 | 5,2 | ||
ECTS Credits allocated for the Course Unit | 5,0 |