ANALYSIS OF ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY408	ANALYSIS OF ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to determine the strategies and tactics used in advertising.
Contents of the Course Unit:	The content of the course is the analysis of advertisements published in different media, determining the strategy and tactics of the brand, examining different sectors, creating a brief.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Lists the methods related to advertising and content analysis and interprets content related to sample ads.
Discusses meaningful advertising content and compares all possible meanings.
Designs open texts for different interpretations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction: Advertising	Discussion, Question, Answer
2	Book Reading + Presentation	The role of advertising analysis in understanding the competition	Discussion, Question, Answer
3	Book Reading + Presentation	To reveal the diversity of objectives in advertising	Discussion, Question, Answer
4	Book Reading + Presentation	Reveal the Diversity of Target Audiences in Advertising	Discussion, Question, Answer
5	Book Reading + Presentation	Discovering the Impact of the Proposition and Reason Why on Competition	Discussion, Question, Answer
6	Book Reading + Presentation	Determining the Differantiation Value that Tone of Voice of the Advertising Delivers	Discussion, Question, Answer
7	Book Reading + Presentation	The Effect of Choosing Media on Strategy	Discussion, Question, Answer
8	-	MID-TERM EXAM	-
9	Book Reading + Presentation,General Rewiew	The Price/Performance Balance Revealed	Discussion, Question, Answer
10	Book Reading + Presentation	To point out the codes or cues of the brands and analyse the effects on competition	Discussion, Question, Answer
11	Book Reading + Presentation	Case Study - Automotive Industry	Discussion, Question, Answer
12	Book Reading + Presentation	Case Study- GSM	Discussion, Question, Answer
13	Book Reading + Presentation	Case Study- US Presidential Election Campaigns	Discussion, Question, Answer
14	Book Reading + Presentation	Case Study- Cosmetic Industry	Discussion, Question, Answer
15	General Rewiew	Review	Discussion, Question, Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Küçükerdoğan, Rengin. How Analyzed The Advertising?. İstanbul: Beta Publishing.
Wiliamson, Judith. Advertisings Jargon. İstanbul: Ütopya Publishing, 2011.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.			2
2	Describe current information in the field by relating them with communication theories.			2
3	Explain basic concepts regarding communication sciences.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.		1
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.		1
2	Interpret theoretical and applied knowledge gained in the field.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.	0
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.		1
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	1	1	1
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	3	3	9
Assignment (Homework)	1	12	12
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	8	16
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	25	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	25	0	127