GRAPHIC ANIMATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY321	GRAPHIC ANIMATION IN ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide information about the elements of graphic animation and basic techniques in graphic animation.
Contents of the Course Unit:	The contents of the course include the subjects such as Basics of Animation, Graphics, Text Processing, Symbols, Animation Techniques, Audio and Video Processing, Screens, Components, Dynamic Data, Software Optimization, Publish Settings of Animation Files, Actions Panel, Basic Programming Structures, Objects, Functions, Audio and Video Processing, Server-Side Processing.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Create image and image editing processes as a result of the practical applications.
Evaluate the processes related to text editing and layers.
Prepare motion pictures within the scope of the knowledge learned in the application courses.
Analyze how the web design editor works.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook	Program logging in settings, tools panel	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook	Tools panel	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook	Vector tools	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook	Vector tools, text editing processes	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook	Color, contour and filling processes, vivid filters	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook	Vivid filters	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook	Layer processes	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook	Layer processes, slices and active sites	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook	Buttons and pop up menu	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook	Pages	Lecture & Question and Answer & Discussion
12	The related subject in the coursebook	Moving pictures	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook	Slide show	Lecture & Question and Answer & Discussion
14	The related subject in the coursebook	Optimization and exporting	Lecture & Question and Answer & Discussion
15	The related subject in the coursebook	Working with a web design editor	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Blazer L.(2015)., Animated Storytelling, Simple Steps For Creating Animation and Motion Graphics, USA.
Burtenshaw K., Caroline, Mahon N.(2014).Yaratici Reklamciligin Temeli, Translator: Cansu Ucar, Literatur Publications.
Gelisken, U.(2009)., ActionScript 3.0 ile Flash CS4 Animasyon ve Web Uygulamalari, KODLAB Publications.
White T.(2017)., Animatorun El Kitabi - Adim Adim Animasyon Cizim Teknikleri, Es Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.	0
2	Describe current information in the field by relating them with communication theories.	0
3	Explain basic concepts regarding communication sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.	0
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.					4
2	Interpret theoretical and applied knowledge gained in the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.	0
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.		1
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.		1
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	3	18
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	40	0	126