PUBLIC RELATIONS AND SUSTAINABILITY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY421	PUBLIC RELATIONS AND SUSTAINABILITY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to discuss the importance of Public Relations practices in terms of sustainability management of enterprises and to provide students with the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations.
Contents of the Course Unit:	The contents of the course include the subjects such as explanation of Sustainability, Public Relations, Corporate Social Responsibility, Brand Communication conceptually; the importance of public relations practises in sustainability understanding of brands, use of mass media and social media tools in terms of Public Relations and Sustainability (examples); the relationship between environmental consciousness and ethics with public relations and sustainability management; Measurement of sustainability in public relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to public relations and sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts with public relations.
Describe the place and importance of public relations practices in the sense of sustainability of brands.
Interpret the SWOT analysis of company using the theoretical knowledge gained in the field of sustainability and public relations.
Prepare a public relations campaign plan that supports sustainability.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the goal and content of the course. Introduction to the sources and measurement and evaluation system to be used in the content of the course. General Revision on Public Relations and Sustainability Concepts	Lecture & Question and Answer & Discussion
2	Reading	What is Public Relations? What is Sustainability? What is the importance of Public Relations and Sustainability Applications in terms of Brands? Conceptual Framework	Lecture & Question and Answer & Discussion
3	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
4	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
5	Reading	Importance of the term Innovation in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
6	Reading	Importance of the Environmental consciousness terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
7	Reading	Importance of the concept Ethics in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	General Revision	Lecture & Question and Answer & Discussion
10	Reading	Discussions on the answers of the midterm exam questions, use of mass media and social media tools in terms of Public Relations and Sustainability (examples)	Lecture & Question and Answer & Discussion
11	Reading	Lecture with examples in Public Relations and Corporate Social Responsibility Campaigns in terms of Sustainability	Lecture & Question and Answer & Discussion
12	Reading	Public Relations in terms of Sustainable Brand Communication	Lecture & Question and Answer & Discussion
13	Reading	Case Studies in Sectoral Public Relations Applications in terms of Sustainability	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Assignment Presentation in Creating Public Relations Campaign Plans in terms of Brand Sustainability	Lecture & Question and Answer & Discussion & Group Work
15	Reading	General Revision	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Asna A. (2006).Kuramda ve Uygulamada Halkla Iliskiler. Pozitif Publications, Istanbul
Aydemir O.(2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Theaker A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge
Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.	0
2	Describe current information in the field by relating them with communication theories.	0
3	Explain basic concepts regarding communication sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.			2
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.	0
2	Interpret theoretical and applied knowledge gained in the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.	0
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.		1
3	Explain written, verbal and visual studies in the field by following the agenda.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.		1
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	130