ELECTRONIC COMMERCE AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IBY326	ELECTRONIC COMMERCE AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide information about Marketing in E-commerce/Internet and advertising having an increasing prevalence and effectiveness in the globalizing world by obtaining information on the emergence and development of Internet, creation of website and marketing process on the internet with theoretical and application examples.
Contents of the Course Unit:	Contents of the course include subjects as in the emergence and development of Internet and its current dimensions; types, aims, strategies, policies and adversitising of e-commerce; creation, publication and promotion of web site, creation of virtual store, payment-security, price and promotion in e-commerce and consumer relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluate the basic functions of e-commerce and advertsinig.
Use business management solutions.
Demonstrate e-commerce and advertising capabilities with software and hardware support.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Presentation Analysis, Literature Review	Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet	Lecture & Question and Answer & Discussion
2	Literature Review, Reading the related subject in the coursebook	Setting Goals in Internet Marketing and Goal Types	Lecture & Question and Answer & Discussion
3	Reading the related subject in the coursebook	Internet Marketing Types; B2C-B2C-C2B-C2C	Lecture & Question and Answer & Discussion
4	Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period	Lecture & Question and Answer & Discussion
5	Presentation Analysis, Literature Review	Internet advertising	Lecture & Question and Answer & Discussion
6	Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies	Lecture & Question and Answer & Discussion
7	Presentation Analysis, Literature Review	Creation, Publication, Promotion and advertising of Web Site	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Reading the related subject in the coursebook	Communication Techniques Making Web Sites User-Friendly	Lecture & Question and Answer & Discussion
10	Presentation Analysis, Literature Review	Creation of Virtual Store in Electronic Marketing	Lecture & Question and Answer & Discussion
11	Presentation Analysis	Payment in Electronic Marketing	Lecture & Question and Answer & Discussion
12	Literature Review, Reading the related subject in the coursebook	Security in Electronic Marketing	Lecture & Question and Answer & Discussion
13	Presentation Analysis, Literature Review	Distribution in Electronic Marketing	Lecture & Question and Answer & Discussion
14	Literature Review, Reading the related subject in the coursebook	Pricing in Electronic Marketing	Lecture & Question and Answer & Discussion
15	Presentation Analysis, Literature Review, Reading the related subject in the coursebook	Consumer Relations in Electronic Marketing and Consumer Protection	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
ÖZMEN, Ş. (2012), E- Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu, İstanbul Bilgi Üniversitesi Yayınları, İstanbul.
DENİZ, R. B. (2001) İşletmeden Tüketiciye İnternette Pazarlama ve Türkiye'deki Boyutları, Beta Yay. İstanbul.
Norman, D. J. (2002) Professional Electronic Trading, Wiley.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.	0
2	Describe current information in the field by relating them with communication theories.	0
3	Explain basic concepts regarding communication sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.	0
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.		1
2	Interpret theoretical and applied knowledge gained in the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.	0
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.		1
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	4	24
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	7	3	21
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	128