MEDIA AND PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY321	MEDIA AND PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the knowledge and competence to benefit from conventional media and digital media in order to communicate the messages to the target audience through the most appropriate media in the Public Relations campaigns.
Contents of the Course Unit:	Contents of the course include the subjects such as basic concepts related to Public Relations and Media, Relationship between Advertising, Public Relations and Marketing, Public Relations, Relationship between Advertising and New Media, Media Use in Public Relations Campaigns and Crisis Management, Media Planning Processes in Public Relations, Internet Media and Digital Media and its use in the field of Public Relations, Public Relations applications in which Web 2.0 Pr 2.0 Web-based communication tools are used.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to Media and Public Relations.
Explain the importance of media use for public relations.
Debate media strategies in public relations campaigns and crisis management.
Prepare digital media and conventional media plan in public relations campaigns.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Introducing the content and syllabus of the course, coursebook and supplementary books, assessment and evaluation, Public relations and new media, marketing, general evaluation	-
2	Reading	Public relations, Media, New Media, Marketing, Literature	-
3	Reading	PR New Rules	-
4	Reading	Public relations and New Communication Styles Web based communication types (Blog, Forum….)	-
5	Reading	Public relations practice types on the internet, new rules regarding press bulletin	-
6	Reading	Web 2.0 –PR 2.0	-
7	Reading	New rules regarding communication in new media	-
8	-	MID-TERM EXAM	-
9	Reading	General Revision	-
10	Reading	Public relations and New Media Practices	-
11	Reading	Social Networks, Search engine	-
12	Reading	PR 2.0 Crisis Management, Virtual Reputation Management, Social CRM.	-
13	Reading	Presentation of Assignments (PR 2.0 Public relations campaign)	-
14	Reading	Presentation of Assignments (PR 2.0 Public relations campaign) General Revision	-
15	Reading	General Repeat	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara
Aydemir O. (2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Scott D. M. (2007). Pazarlamanin ve Iletisimin Yeni Kurallari. MediaCat, Istanbul
Sayımer, I. (2008). Sanal Ortamda Halkla Iliskiler. Beta Publications, Istanbul Regina M. Luttrell and Capizzo. L. W. (2018). Public Relations Campaigns: An Integrated Approach. Sage Publication. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.				3
2	Describe current information in the field by relating them with communication theories.		1
3	Explain basic concepts regarding communication sciences.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.		1
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.			2
2	Assemble theoretical knowledge gained in the field to the technology in present day.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.	0
2	Interpret theoretical and applied knowledge gained in the field.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.				3
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.		1
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128