Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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MIY325 | INTRODUCTION TO BUSINESS ADMINISTRATION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HANDE ULUSOY |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the role of business functions, responsibilities and operation of an enterprise, to use business principles and practices and to provide awareness of corporate social responsibility and morality and to interpret these issues in terms of sustainability. |
Contents of the Course Unit: | Contents of the course include the basic functions of a business such as strategy, marketing, human resources and finance. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Explain the role and basic functions of a business. |
Interpret the social responsibilities of companies and the interests of internal and external stakeholders within the framework of sustainability. |
Indicate the strengths and development aspects of a company and their growth strategies. |
Summarize the roles and responsibilities of business functions (strategy, marketing, human resources, finance). |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Objectives, content and syllabus of the course and expectations | Lecture, Question and Answer, Discussion |
2 | Relevant chapters in the coursebook + course notes | Types of enterprise | Lecture, Question and Answer, Discussion |
3 | Relevant chapters in the coursebook + course notes | Size of an enterprise | Lecture, Question and Answer, Discussion |
4 | Relevant chapters in the coursebook + course notes | Foundation phases in enterprises | Lecture, Question and Answer, Discussion |
5 | Relevant chapters in the coursebook + course notes | Management | Lecture, Question and Answer, Discussion |
6 | Relevant chapters in the coursebook + course notes | Production | Lecture, Question and Answer, Discussion |
7 | Relevant chapters in the coursebook + course notes | Quality | Lecture, Question and Answer, Discussion |
8 | - | MID-TERM EXAM | - |
9 | Relevant chapters in the coursebook + course notes | Marketing | Lecture, Question and Answer, Discussion |
10 | Relevant chapters in the coursebook + course notes | Human Resources | Lecture, Question and Answer, Discussion |
11 | Relevant chapters in the coursebook + course notes | Accounting/Finance | Lecture, Question and Answer, Discussion |
12 | Relevant chapters in the coursebook + course notes | Research-development (r&d) | Lecture, Question and Answer, Discussion |
13 | Relevant chapters in the coursebook + course notes | Public Relations/Corporate Relations | Lecture, Question and Answer, Discussion |
14 | Relevant chapters in the coursebook + course notes | Decision making | Lecture, Question and Answer, Discussion |
15 | Relevant chapters in the coursebook + course notes | General Revision | Lecture, Question and Answer, Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Gumus, I. (Ed.) (2017). Genel Isletme. Istanbul Gelisim Universitesi Publications. |
Stimpson, P. and Smith, A. (2011). Business Management, Cambridge University Press. (USA). |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret basic concepts, fields of study, theories and approaches in media.
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0 | |||||
2 |
Describe current information in the field by relating them with communication theories.
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0 | |||||
3 |
Explain basic concepts regarding communication sciences.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.
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0 | |||||
2 |
Associate knowledge and facts in the field with
Law, Sociology, Advertisement, Cinema and Economy.
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1 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.
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0 | |||||
2 |
Assemble theoretical knowledge gained in the field to the technology in present day.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create creative contents in the field.
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0 | |||||
2 |
Interpret theoretical and applied knowledge gained in the field.
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1 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create TV Programs for several audiences by sharing the knowledge and experiences on it.
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0 | |||||
2 |
Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.
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0 | |||||
2 |
Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.
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1 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.
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0 | |||||
2 |
Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.
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0 | |||||
3 |
Explain written, verbal and visual studies in the field by following the agenda.
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0 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.
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1 | |||||
2 |
Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.
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0 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 6 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |