MEDIA AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY327	MEDIA AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide students with the basic knowledge and skills related to advertising strategies in conventional and new media.
Contents of the Course Unit:	Contents of the course include the subjects such as the definition of advertising, the development of the historical process within the framework of changing consumer behaviour, advertising designs, advertising types, conventional and new media advertising strategies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Compare advertisements by reviewing them.
Describe advertising concepts.
Explain basic advertising strategies.
Plan creative advertising films.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition and importance of advertisement and advertising	Lecture and Discussion
2	Reading & Visual Source	Development of advertising in the historical development process	Lecture, Case Study, Practice and Discussion
3	Reading & Visual Source	Advertisement and marketing Objectives and functions of advertisements	Lecture, Case Study, Practice and Discussion
4	Reading & Visual Source	Characteristics of consumers and alternative advertisement channels	Lecture, Case Study, Practice and Discussion
5	Reading & Visual Source	Demographic, Psychologic and Socio cultural factors	Lecture, Case Study, Practice and Discussion
6	Reading & Visual Source	Creativity in Advertisements	Lecture, Case Study, Practice and Discussion
7	Reading & Visual Source	Advertisements strategies	Lecture, Case Study, Practice and Discussion
8	-	MID-TERM EXAM	-
9	Reading & Visual Source	Advertisements types	Lecture, Case Study, Practice and Discussion
10	Reading & Visual Source	TV advertisements	Lecture, Case Study, Practice and Discussion
11	Reading & Visual Source	Radio advertisements New media advertisements	Lecture, Case Study, Practice and Discussion
12	Reading & Visual Source	Viral advertisements	Lecture, Case Study, Practice and Discussion
13	Reading & Visual Source	Advergaming	Lecture, Case Study, Practice and Discussion
14	Reading & Visual Source	Organizational structure in advertising and advertising agencies	Lecture, Case Study, Practice and Discussion
15	Reading & Visual Source	General Evaluation	Lecture, Case Study, Practice and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Elden, M. (2009). Reklam ve Reklamcilik. Say Publications. Istanbul.
Kocabas, F. ve Elden, M. (2005.) Reklamcilik Kavramlar Kararlar Kurumlar. Iletisim Publications. Istanbul.
Elden, M. ; Ozkan U. ; Yeygel, S. (2007). Simdi Reklamlar. Iletisim Publications. Istanbul.
Sullivan, L. (2004). Satan Reklam Yaratmak. Trns. Yaman, S. MediaCat Books.
Belch G. E. and Belch, M. A. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition McGraw Hill Education. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.				3
2	Describe current information in the field by relating them with communication theories.	0
3	Explain basic concepts regarding communication sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.		1
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.					4
2	Interpret theoretical and applied knowledge gained in the field.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.					4
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.			2
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.			2
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128