| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY427 | PERSUASION THEORIES AND RETORICS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
|---|---|
| Language of Instruction : | Turkish |
| Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
| Type of the Course : | Elective |
| Mode of Delivery of the Course Unit | - |
| Coordinator of the Course Unit | Assist.Prof. HANDE ULUSOY |
| Instructor(s) of the Course Unit | |
| Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
|---|---|
| Objectives of the Course Unit: | This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver. |
| Contents of the Course Unit: | Contents of the course include the subjects such as the definition of persuasion and rhetoric, the importance of elements of the communication process such as ethos pathos and logos, the characteristics of persuasive communication and various theories of learning and behaviour. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Discuss which arguments will be used in the persuasion process. |
| Analyze the propositions used in the message by the other party during the persuasion. |
| Defend the argument of the validity of the persuasion |
| Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
|---|---|---|---|
| Week | Preparatory | Topics(Subjects) | Method |
| 1 | Reading | persuasion theories | Presentation and Lecture |
| 2 | Reading | persuasion and rhetorical concepts | Presentation and Lecture |
| 3 | Reading | Sides of persuasion | Presentation and Lecture |
| 4 | Reading | persuasion elements ethos | Presentation and Lecture |
| 5 | Reading | persuasion elements pathos | Presentation and Lecture |
| 6 | Reading | persuasion elements logos | Presentation and Lecture |
| 7 | Reading | cicero and persuasion | Presentation and Lecture |
| 8 | - | MID-TERM EXAM | - |
| 9 | Reading | cicero and persuasion | Presentation and Lecture |
| 10 | Reading | Skinner's behavioural theory | Presentation and Lecture |
| 11 | Reading | social learning theory | Presentation and Lecture |
| 12 | Reading | Single shot manner change theory | Presentation and Lecture |
| 13 | Reading | social judgement theory | Presentation and Lecture |
| 14 | Reading | Practice | Presentation and Lecture |
| 15 | Reading | Revision | Presentation and Lecture |
| 16 | - | FINAL EXAM | - |
| 17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi |
| Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA). |
ASSESSMENT |
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|---|---|---|---|
| Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
| Level of Contribution | |||||
|---|---|---|---|---|---|
| 0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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|---|---|---|---|---|---|---|---|
Theoretical |
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| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Interpret basic concepts, fields of study, theories and approaches in media.
|
0 | |||||
| 2 |
Describe current information in the field by relating them with communication theories.
|
0 | |||||
| 3 |
Explain basic concepts regarding communication sciences.
|
0 | |||||
KNOWLEDGE |
|||||||
|---|---|---|---|---|---|---|---|
Factual |
|||||||
| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.
|
0 | |||||
| 2 |
Associate knowledge and facts in the field with
Law, Sociology, Advertisement, Cinema and Economy.
|
0 | |||||
SKILLS |
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|---|---|---|---|---|---|---|---|
Cognitive |
|||||||
| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.
|
0 | |||||
| 2 |
Assemble theoretical knowledge gained in the field to the technology in present day.
|
0 | |||||
SKILLS |
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|---|---|---|---|---|---|---|---|
Practical |
|||||||
| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Create creative contents in the field.
|
0 | |||||
| 2 |
Interpret theoretical and applied knowledge gained in the field.
|
1 | |||||
OCCUPATIONAL |
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|---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
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| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Create TV Programs for several audiences by sharing the knowledge and experiences on it.
|
0 | |||||
| 2 |
Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.
|
0 | |||||
OCCUPATIONAL |
|||||||
|---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.
|
0 | |||||
| 2 |
Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.
|
1 | |||||
OCCUPATIONAL |
|||||||
|---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.
|
0 | |||||
| 2 |
Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.
|
0 | |||||
| 3 |
Explain written, verbal and visual studies in the field by following the agenda.
|
0 | |||||
OCCUPATIONAL |
|||||||
|---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
| Programme Learning Outcomes | Level of Contribution | ||||||
| 0 | 1 | 2 | 3 | 4 | 5 | ||
| 1 |
Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.
|
1 | |||||
| 2 |
Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.
|
0 | |||||
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
|---|---|---|---|
Workload for Learning & Teaching Activities |
|||
| Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
| Lecture & In-Class Activities | 14 | 3 | 42 |
| Preliminary & Further Study | 13 | 3 | 39 |
| Land Surveying | 0 | 0 | 0 |
| Group Work | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Reading | 0 | 0 | 0 |
| Assignment (Homework) | 0 | 0 | 0 |
| Project Work | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Internship | 0 | 0 | 0 |
| Technical Visit | 0 | 0 | 0 |
| Web Based Learning | 0 | 0 | 0 |
| Implementation/Application/Practice | 0 | 0 | 0 |
| Practice at a workplace | 0 | 0 | 0 |
| Occupational Activity | 0 | 0 | 0 |
| Social Activity | 0 | 0 | 0 |
| Thesis Work | 0 | 0 | 0 |
| Field Study | 0 | 0 | 0 |
| Report Writing | 0 | 0 | 0 |
| Final Exam | 1 | 1 | 1 |
| Preparation for the Final Exam | 1 | 25 | 25 |
| Mid-Term Exam | 1 | 1 | 1 |
| Preparation for the Mid-Term Exam | 1 | 15 | 15 |
| Short Exam | 0 | 0 | 0 |
| Preparation for the Short Exam | 0 | 0 | 0 |
| TOTAL | 31 | 0 | 123 |
| Total Workload of the Course Unit | 123 | ||
| Workload (h) / 25.5 | 4,8 | ||
| ECTS Credits allocated for the Course Unit | 5,0 |