POLITICAL ECONOMY OF MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
THY419	POLITICAL ECONOMY OF MEDIA	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HANDE ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide students with basic knowledge and skills about the basic concepts and different approaches of political economy by establishing a relationship between media, politics, society and culture.
Contents of the Course Unit:	Contents of the course include the historical basis of the political economy, the specific contributions of this approach to the media, communication and society, various forms of use through existing research based on this approach.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluate the approach of political economy on culture industries in the world by defining the importance, subject and method of political economy.
Discuss media content in the context of economy, politics and cultural dynamics.
Interpret media content within framework of political economy approach by considering media policies and structural transformations in Turkey.
Analyze the media policies showing tendencies of monopolization by considering the ownership problem in media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the content, Introduction to the Course	Lecture
2	Reading	Economy Politics Approach: What is Economy Politics? Economy Politics Method	Lecture & Question and Answer & Discussion
3	Survey - Reading	Culture Industry Concept, Criticism on it	Lecture & Question and Answer & Discussion
4	Reading	Monopolization tendencies and problems in media	Lecture & Question and Answer & Discussion
5	Reading	Conscience and Advertisement Industry	Lecture & Question and Answer & Discussion
6	Homework Preparation - Reading	Manufacturing consent: World Examples	Lecture & Question and Answer & Discussion
7	Homework Preparation - Reading	Interpreting Culture and Communication	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Emergence of media groups in Turkey and Monopolization: 1950-2000.	Lecture & Question and Answer & Discussion
10	Reading	Structural Transformation of Media in Turkey After 2000	Lecture & Question and Answer & Discussion
11	Reading	Media, politics and communication policies.	Lecture & Question and Answer & Discussion
12	Reading	Consumption culture, Life Styles and Economic Politics of leisure times	Lecture & Question and Answer & Discussion
13	Homework Preparation - Reading	Speech freedom in Turkey and censor in media	Lecture & Question and Answer & Discussion
14	Homework Preparation - Reading	Foregone conclusion of Monopolization: Alternative media organizations	Lecture & Question and Answer & Discussion
15	Reading	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Murdock ve Golding (1997) The Political Economy of the Media, Edward Elgar.
Marx, K. [1859] (1993) Ekonomi Politigin Elestirisine Katki, trns. S. Belli, Ankara: Sol (5th Volume).
Golding, P. ve Murdock, G. (1997) “Kultur, Iletisim ve Ekonomi Politik”, Cev. D. B. Kejanlioglu, Irvan, S. (der.) Medya Kultur Siyaset icinde, Ankara: Ark Publications.
Herman, E. S. ve Chomsky, N. (1998) Medya Halka Nasıl Evet Dedirtir: Kitle Iletisim Araclarının Ekonomi Politigi, Istanbul: Minerva Publications.
Adorno, T. (2007) Kultur Endustrisi Kultur Yonetimi, Cev. M. Tuzel – N. Unler – E. Gen. Istanbul: Iletisim Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.						5
2	Describe current information in the field by relating them with communication theories.					4
3	Explain basic concepts regarding communication sciences.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.						5
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create creative contents in the field.	0
2	Interpret theoretical and applied knowledge gained in the field.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.		1
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.				3
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	2	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128