Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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THY421 | SUSTAINABLE MEDIA | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HANDE ULUSOY |
Instructor(s) of the Course Unit | Assist.Prof. İPEK GÜRKAN |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; To discuss the importance of media applications in terms of sustainability management and to gain the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations. |
Contents of the Course Unit: | Content of the course, Sustainability, Media, Corporate Responsibility, Brand Communication issues conceptually, the importance of Media applications in Sustainability Approach of Brands, Using Mass Media tools and social media tools in terms of Sustainable Media (examples), the relationship between environmental awareness and ethics concepts with Sustainable Media management, Measurement of sustainability in media. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concepts related to Media and Sustainability. |
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts. |
Describe the place and importance of media brands in the understanding of sustainability of brands. |
Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading | Information about the aim and content of the course. Information about the sources to be used in the course and the evaluation criteria of the course. General Evaluation of Public Relations and Sustainability Concepts | Lecture & Question and Answer & Discussion |
2 | Reading | What is Media? What is Sustainability? What is the Importance of Media and Sustainability Practices for Brands? Conceptual Framework | Lecture & Question and Answer & Discussion |
3 | Reading | Main Objectives and Principles in the Media in terms of Sustainability | Lecture & Question and Answer & Discussion |
4 | Reading | Traditional Media | Lecture & Question and Answer & Discussion |
5 | Reading | Historical Development of Media | Lecture & Question and Answer & Discussion |
6 | Reading | Sustainable Media | Lecture & Question and Answer & Discussion |
7 | Reading | Relationship between Sustainable Society and Media | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading | Sustainable Media and Economic Relations | Lecture & Question and Answer & Discussion |
10 | Reading | Sustainable Media and Economic Relations | Lecture & Question and Answer & Discussion |
11 | Reading | Relations with Turkey's Media Sustainability | Lecture & Question and Answer & Discussion |
12 | Reading | Relations with Turkey's Media Sustainability | Lecture & Question and Answer & Discussion |
13 | Reading | The Relationship of World Media with Sustainability | Lecture & Question and Answer & Discussion |
14 | Reading | The Relationship of World Media with Sustainability | Lecture & Question and Answer & Discussion |
15 | Reading | Overview | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Tengilimoğlu D.& Öztürk Y. (2011). İşletmelerde Halkla İlişkiler. Nobel Yayıncılık, Ankara. |
Asna A. (2006).Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları, İstanbul |
Aydemir O.(2013).Halkla İlişkiler: kavram, strateji ve uygulamaları. Der Yayınları, İstanbul |
Theaker,A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge,2013 |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret basic concepts, fields of study, theories and approaches in media.
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3 | |||||
2 |
Describe current information in the field by relating them with communication theories.
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4 | |||||
3 |
Explain basic concepts regarding communication sciences.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.
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0 | |||||
2 |
Associate knowledge and facts in the field with
Law, Sociology, Advertisement, Cinema and Economy.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.
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0 | |||||
2 |
Assemble theoretical knowledge gained in the field to the technology in present day.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create creative contents in the field.
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0 | |||||
2 |
Interpret theoretical and applied knowledge gained in the field.
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3 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create TV Programs for several audiences by sharing the knowledge and experiences on it.
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0 | |||||
2 |
Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.
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0 | |||||
2 |
Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.
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3 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.
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0 | |||||
2 |
Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.
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3 | |||||
3 |
Explain written, verbal and visual studies in the field by following the agenda.
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0 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.
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0 | |||||
2 |
Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.
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0 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 4 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 125 |
Total Workload of the Course Unit | 125 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |