GRAPHIC ANIMATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY321	GRAPHIC ANIMATION IN ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide information about the elements of graphic animation and basic techniques in graphic animation.
Contents of the Course Unit:	The contents of the course include the subjects such as Basics of Animation, Graphics, Text Processing, Symbols, Animation Techniques, Audio and Video Processing, Screens, Components, Dynamic Data, Software Optimization, Publish Settings of Animation Files, Actions Panel, Basic Programming Structures, Objects, Functions, Audio and Video Processing, Server-Side Processing.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Create image and image editing processes as a result of the practical applications.
Evaluate the processes related to text editing and layers.
Prepare motion pictures within the scope of the knowledge learned in the application courses.
Analyze how the web design editor works.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook	Program logging in settings, tools panel	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook	Tools panel	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook	Vector tools	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook	Vector tools, text editing processes	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook	Color, contour and filling processes, vivid filters	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook	Vivid filters	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook	Layer processes	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook	Layer processes, slices and active sites	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook	Buttons and pop up menu	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook	Pages	Lecture & Question and Answer & Discussion
12	The related subject in the coursebook	Moving pictures	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook	Slide show	Lecture & Question and Answer & Discussion
14	The related subject in the coursebook	Optimization and exporting	Lecture & Question and Answer & Discussion
15	The related subject in the coursebook	Working with a web design editor	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Blazer L.(2015)., Animated Storytelling, Simple Steps For Creating Animation and Motion Graphics, USA.
Burtenshaw K., Caroline, Mahon N.(2014).Yaratici Reklamciligin Temeli, Translator: Cansu Ucar, Literatur Publications.
Gelisken, U.(2009)., ActionScript 3.0 ile Flash CS4 Animasyon ve Web Uygulamalari, KODLAB Publications.
White T.(2017)., Animatorun El Kitabi - Adim Adim Animasyon Cizim Teknikleri, Es Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of aeronautical standards and rules. (Bloom 1)	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)	0
2	Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)	0
3	Use maintenance manuals and other sources of information in business life to obtain information about the field	0
4	Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use computer software, information and communication technologies at the level required by the field	0
2	Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop solutions for problems faced during application. (Bloom 6)	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine the learning requirements related with his/her field. (Bloom 3)		1
2	Use the lifelong learning principles in occupational development. (Bloom 3)		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the technical drawing knowledge effectively in business life. (Bloom 3)	0
2	By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.	0
3	Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)	0
4	Participate in training related to the field at international level. (Bloom 3)	0
5	Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)		1
2	Solve the problems encountered in his/her field. (Bloom 3)	0
3	Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)	0
4	Locate the awareness of safety factor to himself and to the team. (Bloom 1	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	3	18
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	40	0	126