Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY329 | APPROACHES IN DIGITAL MARKETING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. SEZER CİHAN KESKEN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; to understand the basic concepts of digital marketing and marketing with new approaches. |
Contents of the Course Unit: | The content of the course; definition and development of digital marketing, digital marketing approaches, digital marketing tools. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Explain the concept of digital marketing. |
Debate the differences of digital marketing. |
Classify digital marketing tools. |
Give examples about digital marketing approaches. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Course Content | Lecture, Question and Answer |
2 | Book Reading + Presentation | Digital Marketing Concept | Lecture, Question and Answer |
3 | Book Reading + Presentation | Development of Digital Marketing | Lecture, Question and Answer |
4 | Book Reading + Presentation | Differences in Digital Marketing | Lecture, Question and Answer |
5 | Book Reading + Presentation | Digital Marketing Tools | Lecture, Question and Answer |
6 | Book Reading + Presentation | Digital Marketing Tools | Lecture, Question and Answer |
7 | Book Reading + Presentation | New Approaches in Digital Marketing | Lecture, Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Book Reading + Presentation | General Review | Lecture, Question and Answer |
10 | Book Reading + Presentation | Niche Marketing | Lecture, Question and Answer |
11 | Book Reading + Presentation | Green Marketing | Lecture, Question and Answer |
12 | Book Reading + Presentation | Guerrilla Marketing | Lecture, Question and Answer |
13 | Book Reading + Presentation | E-Marketing | Lecture, Question and Answer |
14 | Book Reading + Presentation | Direct Marketing | Lecture, Question and Answer |
15 | Book Reading + Presentation | Oral Marketing, General Review | Lecture, Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Dodson, I.(2016). The Art of Digital Marketing, Waley Publications |
Kingsnorht, S. (2018). Dijital Pazarlama Stratejisi, Ankara: Nobel Publishing |
Ryan, D. (2016). Dijital Pazarlama Translate: Mehmet Murat Kamaloğl of Turkey Business Bank Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the historical development process of Aviation Management.
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1 | |||||
2 |
Use computer programs related to Aviation Transportation.
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2 | |||||
3 |
Define basic concepts related with aviation management.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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2 | |||||
2 |
Classify the relationship between the basic functions of the business and the interactions between these functions.
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1 | |||||
3 |
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
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1 | |||||
4 |
Explain the concepts of entrepreneurship and innovation with the field.
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2 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage operational activities related to the airline.
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0 | |||||
2 |
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
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2 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare written agreements with relevant institutions in accordance with the legislation.
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1 | |||||
2 |
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
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2 | |||||
3 |
Manage all phases from planning to implementation of aviation operations as a member of a team.
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1 | |||||
4 |
Cooperate with stakeholders related to air transport.
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2 | |||||
5 |
Develop the modern techniques and tools necessary for applications related to the field.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Execute a study in his/her field independently.
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1 | |||||
2 |
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate advanced knowledge and skills in his/her field with a critical approach.
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1 | |||||
2 |
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Communicate with people and institutions related to the field in writing and verbally.
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0 | |||||
2 |
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
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1 | |||||
3 |
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage airports and terminal operations efficiently using aviation and business information.
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 4 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 125 |
Total Workload of the Course Unit | 125 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |