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MEDIA ECONOMY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY110 MEDIA ECONOMY 2 3 3 7

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : , TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the basic economic concepts of the media sector, to transfer the revenue and expenditure model of the media, to examine the behaviour patterns and market structure of the decision-making units of the sector, to introduce the approaches and methods for analyzing the effects of socio-economic changes on the national and global levels.
Contents of the Course Unit: Contents of the course include the subjects such as the new and powerful position of the media industries in economies, the momentum gained by the media after the 1980s and overview on media economy.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Discuss the balance of income and expense of the media in a common currency in local and global markets.
Discover how the media in Turkey changes hands under the political and economic conditions.
Analyze the causes of power loss in the face of internet journalism of traditional journalism in the direction of circulation, reader profiles, reader trends and online image numbers / data.
Predict what outcomes certain developments can lead to with the basic knowledge related to policy and economics.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading, Presentation, Creating a debate content, following social media. Defining media and economy Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2 Reading, Presentation, Creating a debate content, following social media. Place of printed media in the Turkish media economy Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3 Reading, Presentation, Creating a debate content, following social media. Newspaper incomes; sales Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4 Reading, Presentation, Creating a debate content, following social media. Newspaper incomes and advertisement Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5 Reading, Presentation, Creating a debate content, following social media. 24 January resolutions and impacts of the following period on the press. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6 Reading, Presentation, Creating a debate content, following social media. Promotion period in Turkish media (lottery) Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7 Reading, Presentation, Creating a debate content, following social media. Subsidies on the press Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8 - MID-TERM EXAM -
9 Reading, Presentation, Creating a debate content, following social media. Operation income and expenditure of newspapers Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10 Reading, Presentation, Creating a debate content, following social media. Migration and its reflections on journalism Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11 Reading, Presentation, Creating a debate content, following social media. History of the Turkish media Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12 Reading, Presentation, Creating a debate content, following social media. TV, Radio, Internet, Newspapers, Magazines and income and expenditure models Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13 Reading, Presentation, Creating a debate content, following social media. CPT (Cost Person Thousand) counting Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14 Reading, Presentation, Creating a debate content, following social media. Place and importance of TV ON the Turkish media economy Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15 Reading, Presentation, Creating a debate content, following social media. Shares of media in the advertisement and change in years Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Alexander, A, Owers, J., Carveth, R., Hollifield, A. ve Greco, A. (2004). Media Economics: Theory and Practice, Mahwah, NJ: Lawrence Erlbaum Associates. (USA).
Kuyucu, M. (2012). Turkiye’de Medya Ekonomisi. Esen Books.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explains communication theories, mass media and the history of communication
4
2
Defines the concepts related to communication, new media and journalism.
4
3
It compares traditional journalism with digital journalism.
5

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
It relates the concept of democracy with the fields of journalism and new media.
3
2
Interprets new concepts in the media on a national and international scale within the framework of journalistic activity.
4
3
Interprets the historical development process of the media.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
He uses the theoretical knowledge he has acquired in the field of communication in the field of journalism.
4
2
Analyzes the side meanings and subtexts of media contents.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepares creative content in a new media environment.
3
2
Creates news content; publishes it in print, visual and digital media.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
It produces content in traditional media and new media and prepares it for publication.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
It follows scientific and sectoral developments on issues related to new media and journalism, interprets changes and innovations by associating them with its field.
5
2
Analyzes the direct relationship of the discipline of journalism with democracy.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
It provides cooperation with stakeholders in the sector by using databases related to new media and journalism, information and communication technologies.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
It combines new media technologies with the practice of journalism.
4
2
Performs data analysis and design.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 5 65
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 10 5 50
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 179
Total Workload of the Course Unit 179
Workload (h) / 25.5 7
ECTS Credits allocated for the Course Unit 7,0