SOCİAL RESPONSIBILITY AND MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY419	SOCİAL RESPONSIBILITY AND MEDIA	7	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assoc.Prof. ÇAĞLA KAYA İLHAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to examine the reasons and rationales of the social responsibility projects carried out on the basis of institutions. It will be stated that the main objective of social responsibility projects is not only to contribute to the companies that carry out projects, but also to provide added value to the society (by paying regard to the field of activity of the institution).
Contents of the Course Unit:	Contents of the course include the subjects such as enabling the social responsibility projects of the institutions to reach the capacity to be included in the media, and therefore, social responsibility projects focus on the society and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Enounce the concept of social responsibility and awareness.
Find out the effect of social responsibility awareness on media.
Exemplify the responsibilities of the sector arising from social responsibility awareness on society.
Produce medium-sized social responsibility campaign.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Presentation, Creating a debate content, following social media.	What is social responsibility projects?	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media.	Case studies (SSP)	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media.	Corporate social enterprises	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media.	Corporate social objectives encouragements	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media.	Awareness on social objectives	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media.	Marketing based on social objectives	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media.	Contributing to social objectives on the basis of product sales	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media.	Corporate social marketing	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media.	Supporting campaigns regarding behavioural changes	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media.	Corporate charity	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media.	Supporting a social objective directly	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media.	Society volunteerism	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media.	Business practices with responsibilities in the social bases	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media.	Successful enterprise funds for social enterprises	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Medicat Books.
Arguden, Y. Kurumsal Sosyal Sorumluluk, Arge Danismanlik.
Pringle, H. ve Thompson, M. (2000). Marka Ruhu – Sosyal Sorumluluk Kampanyalari ile Marka yaratmak, Scala Publications.
Chandler, D. (2016). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains communication theories, mass media and the history of communication					4
2	Defines the concepts related to communication, new media and journalism.					4
3	It compares traditional journalism with digital journalism.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It relates the concept of democracy with the fields of journalism and new media.					4
2	Interprets new concepts in the media on a national and international scale within the framework of journalistic activity.						5
3	Interprets the historical development process of the media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He uses the theoretical knowledge he has acquired in the field of communication in the field of journalism.					4
2	Analyzes the side meanings and subtexts of media contents.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepares creative content in a new media environment.					4
2	Creates news content; publishes it in print, visual and digital media.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It produces content in traditional media and new media and prepares it for publication.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It follows scientific and sectoral developments on issues related to new media and journalism, interprets changes and innovations by associating them with its field.					4
2	Analyzes the direct relationship of the discipline of journalism with democracy.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It provides cooperation with stakeholders in the sector by using databases related to new media and journalism, information and communication technologies.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It combines new media technologies with the practice of journalism.						5
2	Performs data analysis and design.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	8	40
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	204