PERSUASION THEORIES AND RETORICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY427	PERSUASION THEORIES AND RETORICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver.
Contents of the Course Unit:	Contents of the course include the subjects such as the definition of persuasion and rhetoric, the importance of elements of the communication process such as ethos pathos and logos, the characteristics of persuasive communication and various theories of learning and behaviour.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Discuss which arguments will be used in the persuasion process.
Analyze the propositions used in the message by the other party during the persuasion.
Defend the argument of the validity of the persuasion
Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	persuasion theories	Presentation and Lecture
2	Reading	persuasion and rhetorical concepts	Presentation and Lecture
3	Reading	Sides of persuasion	Presentation and Lecture
4	Reading	persuasion elements ethos	Presentation and Lecture
5	Reading	persuasion elements pathos	Presentation and Lecture
6	Reading	persuasion elements logos	Presentation and Lecture
7	Reading	cicero and persuasion	Presentation and Lecture
8	-	MID-TERM EXAM	-
9	Reading	cicero and persuasion	Presentation and Lecture
10	Reading	Skinner's behavioural theory	Presentation and Lecture
11	Reading	social learning theory	Presentation and Lecture
12	Reading	Single shot manner change theory	Presentation and Lecture
13	Reading	social judgement theory	Presentation and Lecture
14	Reading	Practice	Presentation and Lecture
15	Reading	Revision	Presentation and Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains communication theories, mass media and the history of communication					4
2	Defines the concepts related to communication, new media and journalism.					4
3	It compares traditional journalism with digital journalism.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It relates the concept of democracy with the fields of journalism and new media.		1
2	Interprets new concepts in the media on a national and international scale within the framework of journalistic activity.				3
3	Interprets the historical development process of the media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He uses the theoretical knowledge he has acquired in the field of communication in the field of journalism.					4
2	Analyzes the side meanings and subtexts of media contents.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepares creative content in a new media environment.		1
2	Creates news content; publishes it in print, visual and digital media.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It produces content in traditional media and new media and prepares it for publication.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It follows scientific and sectoral developments on issues related to new media and journalism, interprets changes and innovations by associating them with its field.				3
2	Analyzes the direct relationship of the discipline of journalism with democracy.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It provides cooperation with stakeholders in the sector by using databases related to new media and journalism, information and communication technologies.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It combines new media technologies with the practice of journalism.		1
2	Performs data analysis and design.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	25	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	123