| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY110 | MEDIA ECONOMY | 2 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Kuyucu, M. (2012). Türkiye’de Medya Ekonomisi. Esen Kitap. |
| Alexander, A, Owers, J., Carveth, R., Hollifield, A. ve Greco, A. (2004). Media Economics: Theory and Practice, Mahwah, NJ: Lawrence Erlbaum Associates. (USA). |
| Orhan Baytar, Medya Ekonomisine Bakış, Konya: Çizgi Yayınevi, 2013. |