| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY319 | CRISIS COMMUNICATION AND CRISIS MANAGEMENT | 5 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Baltaş, Z. (2002). Krizde Fırsatları Görmek. Remzi Kitabevi. |
| Luecke, R. Kriz Yönetimi. Harward Business School Press/ İş Bankası Kültür Yayınları. |
| Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Mediacat Kitapları. |
| Fink, S. (2013). Crisis Communications: The Definitive Guide to Managing the Message. McGraw Hill Education. (USA). |
| Fink, S. (2013). Crisis Communications: The Definitive Guide to Managing the Message. McGraw Hill Education. (USA). |