| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| AVM418 | AIRLINE MARKETING | 8 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Stephen Shaw, (2007), Airline Marketing and Mangement, Sixth Edition, Ashgate Publishing Company |
| Zeliha Eser ve Özlem Atalık, (2016), Havayolu Pazarlaması, Eskişehir: Anadolu Üniversitesi Yayınları |
| Sevgi Ayşe Öztürk, (2013) Hizmet Pazarlaması, 14. Baskı, Ekin Basım Yayın |
| Ambrose, S., & Waguespack, B. (2021). Fundamentals of Airline Marketing. Routledge. |