INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
YEM413 |
INTEGRATED MARKETING COMMUNICATION |
5 |
3 |
3 |
5 |
SOURCE MATERIALS & RECOMMENDED READING |
Aaker, A. D. (2016). Güçlü Markalar Yaratmak. İstanbul: Mediacat Yayınları |
Odabaşı Y., Oyman M. (2019). Pazarlama İletişimi Yönetimi. İstanbul: Mediacat Yayınları |
Mucuk İ. (2006). Pazarlama İletişimi. Türkmen Kitabevi |
Kingsnorth S. (2016). Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers |