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INTERNATIONAL BUSINESS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT208 INTERNATIONAL BUSINESS 4 3 3 6

SOURCE MATERIALS & RECOMMENDED READING

Mutlu, E.C. (2008), Uluslararası İşletmecilik, (3. Baskı) İstanbul: Beta Yayıncılık
Karabulut, M. & Karabulut,T. (2009), Küresel Yönetim ve Pazarlama, İstanbul: Papatya Yayıncılık
Ulaş, D. (2009), Küreselleşme Sürecinde Dışa Açılma Stratejileri, Ankara: Nobel Yayıncılık
A. Ball, D., Geringer, M., S. Minor, M. (2012), International Business: The Challenge of Global Competition GE, (13. Edition), Mc.Graw Hill