| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT409 | DIGITAL MARKETING | 5 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Sule OZMEN, E-Commerce New Economy in the Network Economy, Istanbul: Istanbul Bilgi University Publications,2012. |
| Recep Baki DENIZ- The Marketing of the Internet and the Dimensions in Turkey, Beta Publications. Istanbul, 2001 |