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DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT409 DIGITAL MARKETING 5 3 3 6

Objectives and Contents

Objectives: The aim of this course is to ensure that the target students have knowledge of digital marketing in the globalizing market.
Content: In this course explores different issues that will enable students to master digital platforms and digital marketing campaign management.