Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
MIY328 | MARKETING AND SALES TECHNIQUES | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Mucuk, I. (2006). Pazarlama Ilkeleri. Turkmen Bookstore. |
Brooks, W. and Brooks, B. (2004). Sales Techniques (Briefcase Books Series). McGraw Hill Companies. (USA). |