| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY112 | INTRODUCTION TO MARKETING | 2 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Mucuk, İ. (2006). Pazarlama İlkeleri. Türkmen Kitabevi, İstanbul. |
| Karafakioğlu, M. (2005). Pazarlama İlkeleri, Literatür Yayınları, İstanbul. |
| Kotler, P. (2017). A’dan Z’ye Pazarlama, Mediacat Yayıncılık, İstanbul. |
| Kotler, P. ,Armstrong G. ( 2012). Principles of Marketing, Pearson - PRENTİCE HALL, New Jersey. |