| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY418 | INTERNATIONAL MARKETING RESEARCH | 8 | 3 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Gegez, A. E. (2015), Pazarlama Araştırmaları, BETA BASIM YAYIM, İstanbul. |
| Yükselen, C. (2013), Pazarlama Araştırmaları, DETAY YAYINCILIK, Ankara. |