TR EN

DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY303 DIGITAL MARKETING 7 3 3 5

Objectives and Contents

Objectives: The purpose of this course is to ensure students to learn about digital marketing in globalizing markets.
Content: In this course different topics are examined which enable students to judge digital platforms and digital marketing campaign management.