| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| THY420 | TRANSMEDIA NARRATIVES | 8 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide students with the basic knowledge and skills to discuss the transmedia narrative strategies used for different purposes ranging from various advertising applications to social responsibility projects within the framework of the opportunities provided by new media technology. |
| Content: | Contents of the course include topics such as the conceptual dimension of the transmedia narratives, the historical process, the stages of story formation, the intermedia communication, and media and brand interaction of postmodern narratives. |