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SALES MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS331 SALES MANAGEMENT 5 3 3 5

Objectives and Contents

Objectives: This course aims to acquire a general understanding on basic concepts and functions of sales management, to discourse the global aspect of sales management.
Content: Contents of the course include concept of global sales, global sales strategies, cultural differences, marketing ethics, global markets, global organizations.