DIGITAL MARKETING AND TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| UIT211 |
DIGITAL MARKETING AND TRADE |
3 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
The main objective of this course is to help students understand the role and importance of digital marketing in the rapidly changing business environment and to adapt marketing into work. |
| Content: |
The contents of the course include; digital strategy and planning, digital content, website marketing tools, e-commerce. |