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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PHOTOGRAPHY TECHNIQUES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI210 PHOTOGRAPHY TECHNIQUES IN ADVERTISING 4 3 3 6

Objectives and Contents
Objectives: The aim of this course is to introduce students to the equipment and application of photography. The course aims to provide students with a fundamental understanding of photographic equipment, composition, lighting, and other visual elements.
Content: This course covers topics such as camera usage, proper photography techniques, and photography in advertising. It includes an introduction to the general features and components of cameras, the relationship between variables in photography (aperture, shutter speed, shutter), composition, lighting and shooting techniques, digital photography, image processing and archiving, control in shooting moving images, depth of field in photography, 3D photography, depth and perspective, photography in advertising, photography according to advertising types, and examples of photography in advertising.