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INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT425 INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY 5 3 3 5

Objectives and Contents

Objectives: This course aims to assess how public relations are used by different actors in the international context.
Content: Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns.