Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIT425 | INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
---|---|
Objectives: | This course aims to assess how public relations are used by different actors in the international context. |
Content: | Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns. |