Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT321 | STATISTICAL APPLICATIONS IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | Objective of this course is to enable students in public relations to be qualified in qualitative and quantitative research designs and to be able to analyze data effectively by using statistical programs. |
Content: | The contents of the course include topics such as: population, sample, Qualitative Research Design, Quantitative Research Design, questionnaire creation, SPSS usage. |