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Profile of the Programme(Qualification)

PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Described in terms of theoretical and factual knowledge.

1
To be able to critically discuss and interpret theories and methods in the field of Public Relations and Publicity.
2
To be able to make use of theoretical knowledge in Public Relations and Publicity field.
3
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Public Relations and Publicity field.
4
Interrelates knowledge and facts in the field of communication with other fields of social science.
5
Carries out interdisciplinary research and narrates the results to own field as as knowledge and factually.

SKILLS

Described in terms of cognitive and practical skills.

1
Awareness and skills to perform objective analysis and evaluation of social events at national and international levels are obtained.
2
Awareness and skills to perform interdisciplinary research is obtained.
3
Skills to act act in awareness of the ethical values of the field of study during professional works are obtained.
4
Defines and applies professional limits, competence and responsibilities in academic and practical works.
5
May make effective use of data resources in the field of research, carry out literature review, keep track of scientific studies and use them in own work.
6
Uses problem solving, time management, self-discipline and effective communication skills in works.

OCCUPATIONAL

Autonomy & Responsibility

1
Conduct studies at an advanced level in the field independently.
2
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
3
Planning and managing activities towards the development of subordinates in the framework of a project.

Learning to Learn

1
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
2
Determine learning needs and direct the learning.
3
Develop positive attitude towards lifelong learning.

Communication & Social

1
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
2
Organize and implement project and activities for social environment with a sense of social responsibility.
3
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.

Occupational and/or Vocational

1
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.

PROGRAMME LEARNING OUTCOMES

1
To be able to critically discuss and interpret theories and methods in the field of Public Relations and Publicity.
2
To be able to make use of theoretical knowledge in Public Relations and Publicity field.
3
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Public Relations and Publicity field.
4
Interrelates knowledge and facts in the field of communication with other fields of social science.
5
Carries out interdisciplinary research and narrates the results to own field as as knowledge and factually.
6
Awareness and skills to perform objective analysis and evaluation of social events at national and international levels are obtained.
7
Awareness and skills to perform interdisciplinary research is obtained.
8
Skills to act act in awareness of the ethical values of the field of study during professional works are obtained.
9
Defines and applies professional limits, competence and responsibilities in academic and practical works.
10
May make effective use of data resources in the field of research, carry out literature review, keep track of scientific studies and use them in own work.
11
Uses problem solving, time management, self-discipline and effective communication skills in works.
12
Conduct studies at an advanced level in the field independently.
13
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
14
Planning and managing activities towards the development of subordinates in the framework of a project.
15
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
16
Determine learning needs and direct the learning.
17
Develop positive attitude towards lifelong learning.
18
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
19
Organize and implement project and activities for social environment with a sense of social responsibility.
20
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
21
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
22
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.

KNOWLEDGE

Theoretical, Factual

Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
Based on his undergraduate qualifications, he has and develops his theoretical and applied knowledge at the level of expertise in the field of communication.
Identifies and defines the main problems and reasons in the field.
He has expert level knowledge and research methods in his field.
To be able to critically discuss and interpret theories and methods in the field of Public Relations and Publicity.
To be able to make use of theoretical knowledge in Public Relations and Publicity field.
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Public Relations and Publicity field.
Interrelates knowledge and facts in the field of communication with other fields of social science.
Carries out interdisciplinary research and narrates the results to own field as as knowledge and factually.

SKILLS

Cognitive, Practical

Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.
Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
Has the ability to analyze, interpret and evaluate the knowledge of the field analytically and systematically.
Uses the expert level theoretical and applied knowledge acquired in the field.
Uses the quantitative and qualitative research methods related to the field at an advanced level.
Awareness and skills to perform objective analysis and evaluation of social events at national and international levels are obtained.
Awareness and skills to perform interdisciplinary research is obtained.
Skills to act act in awareness of the ethical values of the field of study during professional works are obtained.
Defines and applies professional limits, competence and responsibilities in academic and practical works.
May make effective use of data resources in the field of research, carry out literature review, keep track of scientific studies and use them in own work.
Uses problem solving, time management, self-discipline and effective communication skills in works.

PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS

Autonomy & Responsibility

Conduct studies at basic level within the field independently.
Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.
Conduct activities towards the development of subordinates within a project.
Identifies a problem in the field, produces a solution, makes the solution operational, evaluates the results and applies it when necessary.
Carries out his/her work independently and as a team member.
Conduct studies at an advanced level in the field independently.
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
Planning and managing activities towards the development of subordinates in the framework of a project.

Learning to Learn

Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.
Direct the education received to a higher education level in the same field or to an occupation in the same level.
Gain awareness of lifelong learning.
Evaluates the knowledge and skills in the field with a critical approach and directs the learning needs.
Guides the development in the field.
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
Determine learning needs and direct the learning.
Develop positive attitude towards lifelong learning.

Communication & Social

Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.
Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
Evaluates the current developments in the field and conveys his / her own studies in written, oral and visual forms by supporting with quantitative and qualitative data.
Examines, develops and directs social relations and the norms that direct these relationships with a critical perspective.
Establishes oral and written communication by using a foreign language at least at the European Language Portfolio B2 General Level.
Uses advanced informatics and communication technologies together with computer software required by the field.
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
Organize and implement project and activities for social environment with a sense of social responsibility.
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.

Occupational and/or Vocational

Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
Uses advanced informatics and communication technologies together with computer software required by the field.
Interprets and develops strategies and practices on the subjects related to the field and evaluates the results obtained in line with the goals.
Uses the absorbed knowledge and problem solving ability for scientific and social contribution.
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.